Director, Brand Strategy

Position Purpose:
Supports the development and execution of enterprise brand strategy, positioning, messaging, governance, and activation initiatives across the organization. Translates business priorities, audience insights, market trends, and research into actionable brand programs, frameworks, and recommendations that strengthen brand consistency and effectiveness across business units, markets, channels, and customer experiences. Serves as a strategic partner to cross-functional stakeholders, helping advance brand initiatives, measure performance, support governance processes, and drive adoption of enterprise brand standards. Collaborates closely with Content, Creative, Communications, Digital, Research, Media, Customer Experience, Legal, Compliance, business units, markets, and external partners to deliver aligned, audience-centered brand experiences in a complex, regulated environment.

Key Details: This position is remote within the United States with up to 10% travel as needed.

• Develops and advances enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives.
• Manages enterprise brand architecture standards and support portfolio strategy, helping ensure consistent application of brand frameworks, naming conventions, and endorsement approaches across the organization.
• Partners with Research and Analytics to translate audience insights, market trends, competitive intelligence, and brand performance data into actionable recommendations.
• Supports the development and execution of brand roadmaps, priorities, and initiatives that strengthen brand awareness, reputation, and business performance
• Manages enterprise brand governance processes, tools, training, and reviews, balancing consistency with the needs of business units, markets, and key stakeholders.
• Partners across Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance to implement brand initiatives, support organizational change, and drive adoption of brand standards.
• Collaborates with Content, Creative, and Communications teams to translate brand strategy into effective messaging, campaigns, thought leadership, and audience-focused experiences.
• Provides guidance and consultation to business leaders and partners on brand application, positioning, activation strategies, and considerations related to reputation, risk, and market dynamics.
• Manages brand measurement, agency partnerships, budgets, and team development activities to strengthen brand capabilities, evaluate effectiveness, and support continuous improvement.
• Performs other duties as assigned.
• Complies with all policies and standards.

Education/Experience:
Bachelor's Degree Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent experience required

Master's Degree Business Administration, Marketing, Communications, Brand Strategy, or a related field preferred

7+ years progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation required

5+ years people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams preferred

5+ years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day. You’ll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective. It’s work with a purpose you can see, backed by a team committed to improving lives well beyond the workday.
 

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.  Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status.  Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act