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Video Editor (Performance Marketing)

Role overview

Summary

This role focuses on creating effective video ads that drive conversions for performance marketing. You will work closely with the creative team to ensure that every edit aligns with the brand's messaging and performance goals.

Qualifications

  • Proven experience editing videos for DTC eCommerce brands.
  • Strong portfolio of high-performing direct response ads.
  • Exceptional storytelling and pacing skills.
  • Highly proficient with AI editing workflows.
  • Strong understanding of organic content formats and social media trends.

Responsibilities

  • Create high-converting direct response ads for various paid channels.
  • Collaborate with Creative Strategists to transform scripts into engaging ads.
  • Select appropriate visuals and assets to enhance storytelling and retention.
  • Edit videos with a focus on performance and conversion.

Key facts

Hard skills

Other skills

  • Quality Control
  • Detail Oriented
  • Creativity
  • Communication
  • Teamwork

About the company

Plateful logo

Plateful

  • 11–50
Founded in 2025, we create everyday kitchen essentials built to last and designed for real life. Our rapid growth reflects how strongly customers connect with our products as we build a trusted household name across every channel.

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Job description

About the Role
We're looking for a performance-focused Video Editor to create high-converting direct response ads for Meta, TikTok, AppLovin, and other paid channels.

This isn't a cinematic editing role. We care about hooks, storytelling, pacing, retention, and conversions. Every edit should be built to sell.

You'll work closely with our Creative Strategists to turn scripts into ads that capture attention, keep viewers watching, and drive purchases. The best editors don't just cut footage—they understand the message, choose the right visuals for every sentence, and make every second count.

Our Core Values

  • Conversion First - Everything we create exists to improve performance and drive revenue.
  • Creative Excellence - We obsess over storytelling, pacing, hooks, retention, and visual quality.
  • Attention to Detail - Every subtitle, transition, sound effect, frame, stock clip, and cut matters.


Please Do Not Apply If You:

  • Have never worked with a DTC eCommerce brand
  • Only edit cinematic, YouTube, or corporate videos
  • Rarely use AI in your editing workflow
  • Don't understand direct response advertising
  • Cannot commit to a full-time schedule
  • Prefer detailed hand-holding instead of taking ownership


How to Apply
As part of your application, please include:

  • The DTC brands you've worked with
  • Examples of ads you personally edited
  • Your portfolio or showreel
  • Your expected monthly salary (USD)
  • Your availability and time zone 

Important: Please only submit work that you personally edited. We review every portfolio carefully and verify experience during the interview process.

Requirements

What We're Looking For

  • Proven experience editing videos for DTC eCommerce brands (required)
  • Strong portfolio of high-performing direct response ads
  • You take the time to truly understand the script before editing. You know how to find the perfect visuals, B-roll, UGC clips, stock footage, AI-generated assets, and motion graphics to reinforce every line of the script.
  • Exceptional storytelling and pacing skills. We'd rather hire someone with great creative instincts than someone with flashy transitions.
  • Strong familiarity with leading DTC brands such as Hismile, Ryze, Grüns, IM8, Seranova, and similar performance-driven brands
  • You've worked with multiple types of consumer brands or actively study the best-performing ads and understand why they work.
  • Highly proficient with AI editing workflows. You regularly use AI to generate realistic A-roll, AI actors, B-roll, product scenes, voiceovers, images, 3D animations, and other creative assets that improve production quality and speed.
  • You understand TikTok, Instagram Reels, Meta, and AppLovin creative because you've spent countless hours analysing top-performing ads, creators, and trends.
  • Strong understanding of organic content formats and social media trends
  • Excellent written and spoken English
  • Able to work full-time in a fast-paced remote environment
  • Comfortable receiving feedback and iterating quickly

Benefits


What's In It For You 

  • Competitive monthly salary
  • Monthly performance bonuses
  • Stable, full-time remote position
  • Work alongside a high-performing creative team
  • Access to training and resources to become a better performance marketer
  • No micromanagement. If your work is delivered on time and performs, we trust you to manage your own schedule.

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