Automation Specialist (Tools: Instantly, ChatGPT, Perplexity, Clay, Make.com etc

About the Company

Our client is a fast-growing tech and automation firm helping modern businesses streamline operations and drive revenue through AI-powered systems. Their solutions save companies hours each week, turning complexity into clarity so teams can focus on growth and innovation.

They’re now expanding their outbound sales division and looking for a driven, creative professional to build and manage high-performing lead generation systems using the latest automation and AI tools.

The Opportunity

This is a rare chance to get in early with a fast-moving tech company and work directly with leadership across sales, strategy, automation, and delivery.

It’s not your typical lead generation role. You’ll be building scalable systems, testing new tools, and optimizing outbound frameworks that define how AI-powered agencies grow. For the right candidate, this role can quickly evolve into a senior growth or operations position.

Your Mission

As an Outbound Sales & Lead Generation Specialist, you’ll design and run AI-driven outreach campaigns that generate qualified leads for client accounts. You’ll manage campaigns from end to end using automation tools, personalized messaging, and data-backed strategies to improve performance and conversion.

Key Responsibilities

• Plan and execute complete outbound lead generation campaigns for multiple clients using automation and engagement platforms
• Write personalized, AI-enhanced outreach messages that resonate with decision-makers and build relationships
• Research, identify, and qualify high-value prospects across different industries and segments
• Maintain and clean lead databases for accuracy, segmentation, and performance tracking
• Run multi-channel outreach campaigns (email, LinkedIn, and other platforms) to increase engagement and conversions
• Monitor results, analyze metrics, and continuously refine strategy to improve outcomes
• Collaborate with clients to understand their audience, value proposition, and goals
• Stay current on emerging trends, tools, and best practices in outbound sales and AI-driven marketing

Tools & Tech Stack

Required Tools

• Clay or Apollo for list building, enrichment, and personalization
• Instantly or Smartlead for outreach automation and sequencing
• LinkedIn Sales Navigator for prospect research and lead qualification
• Google Sheets or Excel for lead tracking and reporting
• ChatGPT or Claude for message generation, personalization, and research

Nice-to-Have Tools

• Hunter, Snov.io, Wiza, Prospeo, Apify for enrichment and data sourcing
• Zapier or n8n for automation and workflow integration
• Looker Studio or Airtable for visualization and reporting
• Zapmail or Smartwriter for AI-driven cold email customization

Ideal Tech Stack Exposure

• CRM: HubSpot, Close, or Pipedrive
• Marketing Automation: Lemlist, Outreach, or Instantly
• Data Management: Google Sheets with connected APIs
• AI Tools: ChatGPT, Claude, Perplexity, Jasper
• Integrations: Zapier, Make.com, or custom webhooks for automation

What You Bring

• Minimum of 2 years in outbound sales, business development, or marketing with proven lead generation results
• Experience with sales automation, data enrichment, and cold outreach strategies
• Excellent written and spoken English communication skills
• Analytical and detail-oriented approach to managing campaigns
• Ability to work independently while maintaining clear communication with clients and teams

You’ll Thrive Here If You’re

• Proactive and confident working remotely with minimal supervision
• Naturally curious, resourceful, and willing to explore new solutions
• Organized and disciplined in managing multiple campaigns
• Excited about technology, automation, and AI-powered marketing

What’s In It for You

• Work with forward-thinking clients across multiple industries
• Learn directly from experienced founders and operators in AI and automation
• Access the latest tools and systems to sharpen your skill set
• Growth opportunities into leadership or operational management roles
• Flexible remote setup and autonomy to plan your day
• Make a visible impact by helping clients grow faster and smarter