Product Marketing Manager - Aftermarket Pricing Solutions

Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:

• Supply Chain optimization,

• Pricing strategy,

• Warranty

• Service Contracts

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.

About the team

Syncron’s Industry Consulting & Product Marketing team acts as the driver of solution strategy and activation for the Syncron SLM platform. We bring a 360-degree market perspective into the business, turn insight into strategic decisions, translate strategy into a clear market story, and enable commercial teams to execute.

About the role

As Product Marketing Manager – Aftermarket Pricing Solutions, you will own the go-to-market strategy, positioning, messaging and commercial readiness for Syncron’s aftermarket pricing solution area. You will combine product marketing discipline with a strong understanding of aftermarket spare parts pricing to ensure that the established solution is clearly differentiated, successfully positioned in the market, understood by the field and adopted by customers and prospects, while new capabilities and features are brought to market effectively.

What would you do?

Go-to-market strategy, positioning and messaging

• Own and continuously develop the go-to-market strategy for Aftermarket Pricing Solutions, co-owning the wider domain strategy with Industry Consulting.

• Define clear positioning, value propositions and messaging that connect customer priorities, market dynamics and solution capabilities.
  

Market positioning and capability launches

• Lead the ongoing market positioning and go-to-market evolution of Aftermarket Pricing Solutions, including the launch of new capabilities, features and material updates.

• Coordinate launch planning for new capabilities, features and material updates across relevant teams, ensuring that positioning, enablement, assets and field readiness are in place.

Sales enablement and business impact

• Develop and deliver strategic field enablement that gives commercial teams the knowledge, messaging and confidence to create and progress opportunities.

• Create and govern high-quality sales collateral and external-facing content, ensuring that materials remain accurate, relevant and consistent.

Market, competitor and analyst intelligence

• Monitor the competitive and wider market landscape, synthesising developments into actionable insight for strategy, positioning and product decisions.

• Develop and maintain relationships with relevant industry analysts, coordinating briefings, inquiries and strategic engagements.

Growth and cross-functional collaboration

• Partner with Industry Consulting to identify and assess new industry, market and regional growth opportunities.

• Support the development of business-process and opportunity outlines for new features and use cases.

Who you are? / What we expect:

• Demonstrated depth in product marketing, including positioning, messaging, go-to-market strategy, launches and field enablement.

• Strong domain knowledge of aftermarket spare parts pricing and an understanding of the wider aftersales and service environment.

• Evidence of translating market, customer and competitive insight into commercial strategies and practical action.

• Excellent written, spoken and visual communication skills, with the ability to turn complex concepts into clear and compelling narratives.

• Confidence presenting to and facilitating discussions with internal teams, customers, partners or industry audiences

• Openness to travel to customer events, industry conferences and relevant internal/external meetings

The icing on the cake:

• Experience working with B2B software or technology solutions serving OEM aftermarket and service organisations.

• Experience engaging industry analysts or contributing to analyst-positioning programmes.

• Experience using sales-performance or win/loss insight to improve positioning, enablement and go-to-market execution.

We offer:

• A collaborative global environment – Work alongside talented colleagues across international teams and locations.

• Meaningful work – Contribute to innovative software solutions that help make the world a better-serviced place.

• Professional development – Opportunities to grow your skills, expand your expertise and develop your career.

• Learning and knowledge sharing – Be part of a culture that encourages continuous learning, collaboration and the exchange of ideas.

• An inclusive workplace – Join a diverse, supportive environment where different perspectives are valued.

Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!

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