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Sr. Director, Growth Marketing

Role overview

Summary

This role is for a Sr. Director of Growth Marketing at Henry Schein One, responsible for managing the full revenue funnel for dental SaaS customer segments. It combines demand generation and account-based marketing strategies, focusing on continuous improvement and collaboration across teams to drive results.

Qualifications

  • 12–15 years of progressive experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including 5+ years leading teams.
  • Demonstrated ability to partner with Sales leadership on pipeline coverage and forecasting.
  • Proven track record owning pipeline and revenue targets across multiple segments.
  • Strong fluency with marketing automation and CRM platforms (e.g., Marketo, Salesforce).
  • Preferred: Experience in dental, healthcare, or healthcare-adjacent B2B SaaS

Responsibilities

  • Own pipeline generation goals for solo and small-group dental practices across various programs.
  • Lead a tiered account-based marketing program targeting priority accounts.
  • Own the marketing technology stack supporting both customer segments.
  • Serve as the point of accountability for Marketing pipeline coverage and forecasting.

Key facts

Hard skills

Other skills

  • Problem Solving
  • Relationship Building
  • Leadership
  • Communication
  • Team Management
  • Strategic Planning

About the company

Henry Schein One logo

Henry Schein One

  • Digital Health
  • Large
  • 1,001–5,000
We’re Henry Schein One—the leader in all things dental technology. Our vision? We empower dentists to focus on patient care, ensuring practice success.​ With our simple and integrated technology, practices are finally more seamless, more efficient, and more profitable—meaning patients and practitioners are happier. With comprehensive solutions: demand generation, patient experience, practice management, revenue management, dental analytics, and clinical workflow, dental clinics will be running smoother than ever before. ​ ​What’s in it for us? We get joy out of helping dentists unlock better outcomes for their patients and practices by empowering them to focus on what matters most: patient care. Whether we’re providing clinical or operational insights, supporting dentists or front-office managers, we’re here to cheer on practices as they take operations and care to the next level.

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Job description

Shape what’s next in dental technology
Join Henry Schein One!

Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices. 

We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.


The Sr, Director, Growth Marketing is responsible for owning the full revenue funnel for Henry Schein One’s dental SaaS customer segments across the United States.

This role consolidates two motions — high-volume SMB/solo-practice demand generation and long-cycle, multi-stakeholder DSO account-based marketing — under one accountable leader, backed by the marketing automation and analytics infrastructure needed to measure both.

Beyond running the current motions well, this role is expected to keep the team on the leading edge of strategy, channels, tools, and AI, bringing deep experience and the personal drive to continuously test, learn, and improve, and to make that same energy visible across every function it leads.


WHAT YOU WILL DO: 

  • Demand Generation

    • Own pipeline generation goals for solo and small-group dental practices across inbound, outbound, digital, and lifecycle programs.
    • Instill test-and-improve energy across the team, proactively testing new strategies, channels, tools, and AI applications rather than defending the status quo.
    • Drive continuous improvement in lead-to-booking conversion, CAC, and channel ROI across paid, organic, and marketing automation programs.
    • Partner with Commercialization and Product Marketing to align strategy, messaging and content.
  • Account Based Marketing

    • Own pipeline generation goals for enterprise DSOs across inbound, outbound, digital, and lifecycle programs.

    • Lead a tiered account-based marketing program, targeting priority accounts, informed by intent data, account segmentation, and multi-stakeholder buying groups.

    • Partner with Commercialization and Product Marketing to align strategy, messaging and content.

  • Technology & Analytics

    • Own the marketing technology stack (marketing automation, attribution, reporting) supporting both segments.

    • Lead the enhancement of attribution and pipeline measurement.

    • Deliver regular funnel, pipeline, bookings, and campaign ROI reporting to marketing, sales, and executives. 

    • Up-level the sophistication of channel-level performance measurement across the team.

  • Cross-Functional Leadership

    • Serve as the point of accountability for Marketing: pipeline coverage and forecasting with Sales and Customer Success leadership.

    • Partner with Commercialization, Product Marketing, Brand, and Sales Enablement to ensure consistent positioning and handoff.

    • Represent the combined SMB + DSO growth engine in business reviews with leadership.

  • Team Leadership

    • Lead a multi-disciplinary Growth Marketing organization including Demand Generation, Account-Based Marketing, Marketing Operations, and Analytics. Directly leads senior marketing leaders and managers while providing strategic direction to a broader team responsible for pipeline generation across SMB and enterprise customer segments.

    • Set clear goals and operating rhythms that let each function move at its own pace while rolling up to one integrated pipeline number.
       

WHAT WE ARE LOOKING FOR: 

  • 12–15 years of progressive experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including 5+ years leading teams.

  • Experience in dental, healthcare, or healthcare-adjacent B2B SaaS preferred.

  • Demonstrated ability to partner with Sales leadership on pipeline coverage, forecasting, and funnel conversion — not just campaign execution.

  • Proven track record owning pipeline and revenue targets across multiple segments or buying motions (e.g., SMB/self-serve and enterprise/named-account).

  • Strong analytical rigor, comfortable defending program ROI and pipeline math to executive leadership.

  • Hands-on experience building or scaling account-based marketing programs — segmentation, tiering, intent signals, and cross-channel orchestration.

  • Strong fluency with marketing automation and CRM platforms (e.g., Marketo, Salesforce) and marketing attribution tooling.
     

WHAT WILL SET YOU APART:   

  • Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills 
  • Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently 
  • Outstanding presentation and public speaking skills 
  • Mastery independent decision making, analysis and problem solving skills 
  • Understand, interpret and act on financial information and external trends that contributes to business profitability 
  • Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility 
  • Lead teams to achieve company goals and solve complex business issues in creative and effective ways 
  • Mastery planning and organizational skills and techniques 
  • Communicate effectively with senior management and key stakeholders 
  • Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships 
  • Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics 
  • Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures 
  • Lead and develop virtual teams 
  • Mastery in multiple technical and business skills 
  • Excellent strategic planning skills 

Travel and Physical Demands:

  • Typically, less than 25%. No special physical demands required
  • This position will be working in a remote environment or office, utilizing typical office equipment, with travel required for client meetings, industry conferences, and prospect site visits as needed

What you’ll gain as a #TeamSchein member

  • A competitive salary.  The posted base range for this position is $160,168 - 206,217 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range
  • A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!

Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is not currently hiring individuals residing in Delaware, Hawaii, North Dakota, Rhode Island, Vermont, Puerto Rico, and other US territories.

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