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This role focuses on expanding LiveU's partner ecosystem in growth markets outside of Broadcast. You will manage relationships with partners, drive sales through joint business planning, and support partner enablement to enhance their capabilities in delivering LiveU solutions.
LiveU
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About LiveU
LiveU is the leading provider of end-to-end live video delivery solutions for the broadcast and online markets. Building on that position, LiveU is growing fast in new markets where organizations need reliable, high-quality live video: enterprises, government agencies, universities, houses of worship, and creators. This role helps lead that expansion through our partner ecosystem.
Position Summary
A fantastic opportunity now exists to join the LiveU team! We're looking for a driven, relationship-first sales professional to own and grow LiveU's reseller, distribution and platform partners across our growth markets outside of Broadcast.
You'll recruit, enable and grow partners who serve Corporate – Enterprise, Public Sector, House of Worship and Creator customers, with additional opportunities in universities and collegiate sports. You'll build joint business plans, drive partner-sourced pipeline, and help partners win with LiveU.
The ideal candidate builds relationships naturally, takes initiative without waiting to be asked, and is curious every day: learning new markets, meeting new people, and expanding their network to hit individual and team annual goals.
Key Responsibilities
Partner Relationship Management
· Build long-term, trusted relationships with reseller, distribution and integration partners, from sales reps up to executive leadership
· Use consultative selling to drive immediate sales and long-term partner growth
· Serve as a solution-based consultant for partners and their end customers, including sales calls, demos, presentations and trade shows
· Recruit and onboard new partners that extend LiveU's reach into target growth markets
Pipeline and Revenue
· Build and manage a pipeline of partner-sourced and partner-influenced opportunities that supports individual and team goals
· Create account action plans and annual partner business plans that improve sales and profitability
· Lead joint business planning, pipeline reviews, quarterly business reviews and revenue forecasting with partners
· Prepare bids, process specifications and proposals with partners, including public-sector opportunities
· Keep opportunities, forecasts and partner activity current in Salesforce
Market Development
· Learn each growth market's buyers, workflows and use cases: corporate communications and events, government meetings and public safety, universities (athletics, communications, broadcast journalism and marketing departments), worship services, creator production and collegiate athletics
· Network every day: attend industry events, join associations and build a personal network in each market
· Bring market and competitive feedback to sales, product and marketing leadership
Partner Enablement
· Build competency and qualification plans so partners can position, demo and support LiveU solutions
· Deliver partner training and support partner engagement at trade shows and industry events
Cross-Functional Collaboration
· Work with marketing on partner lead generation and co-marketing programs
· Partner with LiveU direct sales, operations, sales engineering and service teams to win and support deals
· Understand all aspects of the business: distribution channels, mechanics of a sale, market needs, trade shows and sales strategy
Required Qualifications
· 5+ years of B2B technology sales experience, including at least 3 years in channel or partner-focused roles
· Track record of growing sales and developing new business for technology solutions
· Strong relationship-building skills, with a network of partner and customer contacts that can be leveraged
· Understanding of indirect channels, partner programs and the contractual obligations that come with them
· Self-starter who works independently with limited supervision and takes initiative
· Technically capable: able to demonstrate complex solutions and discuss technical features in detail
· Excellent verbal, written and presentation skills
· Collaborative, detail-oriented and organized, with strong service skills for internal and external customers
· Proficient in Salesforce and Microsoft Office
· Bachelor's degree or equivalent experience
Preferred Qualifications
· Experience selling into one or more of: corporate enterprise, public sector, house of worship, creator, university or collegiate sports markets
· Existing relationships with AV integrators, IT/VAR resellers, distributors or video platform partners
· Familiarity with public-sector purchasing (contract vehicles, cooperative contracts, RFPs)
· Experience with live video technologies: bonded cellular and wireless networks, IP/satellite/fiber transmission, live and cloud production, streaming platforms
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