Paid Ads Specialist

Job Description: Paid Ads Specialist (Remote)

Position Overview

As a Paid Ads Specialist, you will run Foundation Health's advertising on Google Ads, Meta and Amazon. That includes building campaigns, keyword lists and audiences, writing ad copy, testing creative, watching spend and results, and reporting back with clear next steps. You will keep every ad within healthcare advertising policies.

This is a remote position, and you can work from anywhere. It is a casual, on-call contract role. We send work as campaigns need attention, such as a new campaign build, an account review or a performance problem, and you take it on when you have capacity. The ideal candidate reports honestly, flags problems early and knows the limits of healthcare advertising policies.

How We Work With AI

Foundation Health uses AI in its marketing workflow as much as we can, and we want to be upfront about that. We are hiring to help us do it well: you will work with AI every day, handle what it cannot do on its own, and keep the quality high.

What AI does

• Draft ad copy and prepare routine performance reports.
• Help with research and first-pass analysis.

What you do

• Make the account decisions, including budgets, bidding, targeting and what to pause or scale.
• Build, test and optimize campaigns across Google, Meta and Amazon.
• Check AI-written copy and reports for accuracy and for healthcare ad policy compliance before anything runs.

Key Responsibilities

Campaign Management

• Manage and optimize Foundation Health campaigns on Google Ads, Meta and Amazon Ads.
• Build campaigns, ad sets, keyword lists, audiences and negative keyword lists.
• Write ad copy and brief our designer on creative needs.

Testing and Optimization

• Run A/B tests on copy, creative and landing pages.
• Monitor spend and performance, and flag problems early.

Reporting and Compliance

• Send a short report after each piece of work and a monthly summary with clear next steps.
• Keep every ad compliant with Google and Meta healthcare advertising policies.

Qualifications and Requirements

• 3+ years running paid campaigns, with real experience on Meta, Google and Amazon.
• Experience with Google Search and Performance Max, and Meta lead or sales campaigns.
• Amazon Sponsored Products and Sponsored Brands experience.
• Strong with Google Analytics 4, conversion tracking and UTM tagging.
• Comfortable with budgets, ROAS and cost per lead.
• Honest reporting: you tell us when something is not working.
• Clear written English.
• Experience with healthcare, clinic or wellness advertising and its policy limits is an asset.
• Looker Studio or similar reporting is an asset.
• Ecommerce and WooCommerce experience is an asset.
• Keen to use AI tools every day, with the judgment to check their output before acting on it.

Key Competencies

• Performance focus: Ties every change to cost per lead, ROAS or another agreed goal.
• Analytical thinking: Finds the cause of a problem before changing the account.
• Honesty: Reports results as they are, including what did not work.
• Compliance: Knows what healthcare ads can and cannot say.
• Communication: Gives clear written updates and next steps.

What We Offer

• Flexible, work-from-home, on-call work that you accept when you have capacity.
• Direct access to our marketing leads and clear written briefs.
• Paid monthly, with a paid account audit exercise as part of the hiring process.
• The opportunity to work on a healthcare brand that is growing across family medicine, allied health, home care and self-testing.

Important

• You will be given partner or manager access to ad accounts, never our personal logins. You will not handle patient information. Campaign budget changes above an agreed limit need approval first.

Position Details

• Job Title: Paid Ads Specialist
• Location: Remote (work from home)
• Employment Type: Casual, on-call contract
• Compensation: PHP 650 per hour (about CAD 15), paid monthly by bank transfer or an online payment service
• Reports To: Foundation Health Marketing Lead
• Start Date: As soon as possible

About Foundation Health

Foundation Health is a Canadian, patient-focused healthcare company specializing in family medicine, allied health, home care, self-testing products ranging from pregnancy and fertility to COVID-19 and flu, and virtual care.

Our marketing team is small and works directly with our marketing leads. We are building a flexible, remote bench of specialists we can call on as work comes up.

Equal Opportunity Employer

Foundation Health proudly celebrates the diversity in our country and amongst our staff. We strongly encourage applications from people of under-represented communities, including Indigenous, migrant, people of color and LGBTQ2S+ individuals.