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Digital Customer Engagement and eCommerce Specialist

Agilent Technologies

Role overview

Summary

This role focuses on enhancing digital customer engagement and eCommerce strategies at Agilent Technologies. You will analyze customer data to identify trends and opportunities, develop retention strategies, and drive growth through various digital channels.

Qualifications

  • Strong data analysis and customer insight skills, proficient in Excel, Power BI, or other data analysis tools.
  • Good cross-department collaboration and communication skills in both Chinese and English.
  • Preferred: Bachelor's degree or higher in Marketing, E-commerce, Business Management, Bioinformatics, Chemistry, or related fields.
  • Preferred: Over 3 years of experience in digital marketing, B2B e-commerce, customer operations, or related fields.
  • Preferred: Familiarity with CRM, marketing automation, social media, e-commerce platforms, or digital analytics tools.

Responsibilities

  • Utilize AI and digital marketing tools to enhance customer engagement and visibility.
  • Analyze customer transaction history and behavior data to identify new opportunities and trends.
  • Develop strategies for customer activation and retention to reduce churn.
  • Drive customer acquisition and conversion through online store and digital channels.

Key facts

Hard skills

Other skills

  • Business Administration
  • Communication
  • Teamwork

About the company

Agilent Technologies logo

Agilent Technologies

  • Biotech & Genomics
  • XLarge
  • 10,001+
Agilent customers are finding new ways to treat cancer, ensure food, water, air, and medicine quality and safety, discover new drug treatments, research infectious diseases, and create alternative energy solutions for a greener planet. From start to finish, we have them covered with our vast product solutions and services portfolio. Around the world, Agilent’s people bring innovations, technologies, and services to the forefront of science. Our teams design and manufacture a wide array of advanced analytical, research, and diagnostic solutions and tools for use inside and outside laboratories. Additionally, the unique expertise of Agilent’s CrossLab and technical teams provides valuable insight and support to our customers, helping them fully optimize their laboratories and resources to better focus on what's important: bringing great science to life. In fiscal 2022, Agilent Technologies generated revenue of (US) $6.85 billion.
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Job description

Job Description


  • 数字化客户覆盖与互动
    利用AI、数字营销工具、社交媒体等扩大长尾及低频客户的有效覆盖，提升客户互动和业务可见度。
  • 数据分析与机会挖掘
    运用数据分析工具，对客户交易历史、购买频率、产品组合、互动及行为数据进行分析，通过客户分层、购买趋势及潜在需求识别，发现新客户、新需求、交叉销售及潜在业务机会，并将数据洞察转化为可执行的客户触达和转化行动。
  • 客户激活与留存
    利用数字化工具识别沉睡及流失风险客户，分析客户购买行为和流失原因，制定精准的客户唤醒、补货提醒、复购及留存策略，减少客户流失。
  • 电商与数字渠道增长
    推动Online Store的客户获取、转化和复购，并探索第三方采购平台、客户采购系统及其他数字渠道合作机会，提升客户采购便利性和粘性。
  • AI及数字化能力建设
    探索AI在客户分群、流失预测、产品推荐、机会识别及自动化触达中的应用，并持续优化客户旅程和销售工作流程。

Qualifications

  • 本科及以上学历，市场营销、电子商务、商业管理、生物信息学、化学或相关专业优先。
  • 3年以上数字营销、B2B电商、客户运营、分析仪器或色谱耗材营销相关经验优先。
  • 具备较强的数据分析和客户洞察能力，能够运用Excel、Power BI或其他数据分析工具，对客户交易和行为数据进行分析，并将数据洞察转化为客户分层、机会识别、客户激活及留存行动。
  • 熟悉CRM、营销自动化、企业微信、社交媒体、电商平台或数字分析工具，有Salesforce、Power BI等相关经验优先。
  • 对AI和数字化客户运营有较强兴趣及实践能力，有客户分群、智能推荐、流失预测或自动化营销经验优先。
  • 具备良好的跨部门协作和中英文沟通能力，主动学习并乐于探索新技术，能够独立推进项目并与跨职能团队有效合作。

Additional Details

This job has a full time weekly schedule.Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locationsAgilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Travel Required:

10% of the Time

Shift:

Day

Duration:

No End Date

Job Function:

Sales

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