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Copywriter

Role overview

Summary

This role is for a Copywriter at KW2, a full-service marketing agency focused on higher education and public health. You will create compelling copy for diverse audiences while collaborating with a team to meet project goals.

Qualifications

  • Creative problem-solving skills and imaginative ideas
  • Excellent written and verbal communication skills
  • Ability to adapt, multitask, and manage projects and timelines efficiently
  • Honesty, attention to detail, and high personal and professional standards
  • Preferred: 2+ years of marketing or communications experience

Responsibilities

  • Write and edit copy for various mediums, including traditional and digital ads, social content, websites, and collateral
  • Develop or tailor a brand’s personality and strategic messaging for key audiences
  • Collaborate with cross-departmental teams to understand project goals, strategy, and requirements
  • Brainstorm ideas individually or with team members

Key facts

Hard skills

Other skills

  • Editing
  • Creative Problem Solving
  • Communication
  • Collaboration
  • Detail Oriented
  • Time Management

About the company

KW2 logo

KW2

  • Marketing & Advertising Agencies
  • Startup
  • 11–50
KW2 is a full-service digital and marketing agency that has been empowering and improving lives since 1986. We are a National and Wisconsin certified woman-owned business enterprise (WBE). KW2 is a Federal and Wisconsin certified woman-owned business enterprise (WBE). The ideas our people apply make our agency great. With experience on brands like Coca-Cola, Microsoft, Harley-Davidson, Boeing and The Green Bay Packers, our team brings vast knowledge to KW2 for brands like Berkshire Hathaway Travel Protection, EatStreet, The State of Wisconsin and The University of Wisconsin-Madison. Our culture makes us very different, and very easy to partner with. From our collaborative values, to a potter of record, to a lobby with a rotating art gallery, to our weekly happy hour hangs, KW2 is deliberately different. InBusiness Magazine readers agree, having named KW2 2018’s best advertising agency and a web development company finalist.

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Job description

Postion Reports to: Creative Director

LOCATION RESTRICTIONS:  

This remote position is available to U.S. residents only. Wisconsin residents or familiarity with Wisconsin markets preferred, but other locations will be considered.  

JOB TYPE:  

Part-time/LTE Contract. This position is projected to be 10-20 hours per week. Availability during business hours is required. Anticipated end date of March 2027. 

OVERVIEW: 

We are seeking a Copywriter with long-form copywriting experience to join the KW2 team. As a Copywriter you are primarily responsible for writing compelling copy for our clients and their diverse audiences. You will report to a Creative Director and collaborate with a team of professionals to take projects from concept through production. Experience creating content for organizations working in public health and higher education is preferred. 

ROLES & RESPONSIBILITIES: 

Writing and editing copy for a variety of mediums, including traditional and digital ads, social content, websites and collateral 

Developing or tailoring a brand’s personality and strategic messaging for key audiences 

Working with cross-departmental teams to understand a project’s goals, strategy, and requirements 

Brainstorming ideas individually or with other team members 

Presenting concepts and creative solutions to colleagues and clients  

Collaborating with creative partners throughout the production process 

Meeting project goals on time and within budget 

QUALIFICATIONS:  

Creative problem-solving skills and imaginative ideas  

Excellent written and verbal communication skills 

The ability to adapt, multitask, and manage projects and timelines efficiently 

Honesty, attention to detail, and high personal and professional standards 

An interest in popular culture and new advertising trends and techniques 

A positive, collaborative spirit  

2+ years of marketing or communications experience preferred 

About KW2 

KW2 is a full-service marketing agency with a mission to empower and improve lives. We create results for clients across two key industries— higher education and public health. Our core values include building authentic relationships, embracing difference, making an impact, and striving for greatness in all we do.  

Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach has shaped hundreds of campaigns and improved millions of lives.  

Diversity Statement 

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law. 


Compensation: $50/hr

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