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Channel Business Manager

Role overview

Summary

The Channel Business Manager role focuses on developing and maintaining relationships with key partners to drive sales growth and enhance partner performance. You will work closely with internal teams to align strategies and support the execution of initiatives that improve partner satisfaction and engagement.

Qualifications

  • BA/BS degree; or equivalent work experience.
  • Preferred: 5+ years of relevant experience
  • Preferred: Channel experience required; MSP experience
  • Preferred: Cybersecurity or related industry experience
  • Preferred: Proficient with corporate productivity and web presentation tools - Salesforce or similar CRM experience

Responsibilities

  • Build and maintain strong relationships with Barracuda’s strategic partners and industry influencers.
  • Collaborate with internal stakeholders to support strategic goals and ensure alignment with the company’s vision.
  • Develop and execute go-to-market strategies for assigned partners, articulating the value of Barracuda’s platforms and services.
  • Educate and enable partners on how to position and sell Barracuda products effectively.

Key facts

Hard skills

Other skills

  • Communication
  • Presentations
  • Active Listening
  • Time Management

About the company

Barracuda logo

Barracuda

  • Cybersecurity
  • Large
  • 1,001–5,000
At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers’ journey. More than 150,000 organizations worldwide trust Barracuda to protect them – in ways they may not even know they are at risk – so they can focus on taking their business to the next level.

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Job description

REQ ID # 27-0443

Come Join Our Passionate Team!  At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. Barracuda MSP is on the cutting edge of data security, delivering an exceptional customer experience for its channel partners. Serving over 2000 partners, and nearly 40,000 small businesses, Barracuda MSP is helping to ensure that no small business goes out of business from data loss.   

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.   

Envision yourself at Barracuda:   

The Channel Business Manager is responsible for developing and maintaining relationships with Barracuda’s key partners, guiding them to position Barracuda’s products and solutions appropriately, setting strategic sales growth goals in collaboration leadership. They implement policies to optimize channel operations and leads initiatives to enhance partner performance and satisfaction.

What you’ll be working on:

  • Build and maintain strong relationships with Barracuda’s strategic partners and industry influencers to identify and develop new business opportunities.

  • Collaborate with internal stakeholders, including channel leadership, to support strategic goals and ensure alignment with the company’s vision.

  • Develop and execute go‑to‑market strategies for assigned partners, clearly articulating the value of Barracuda’s platforms and services.

  • Educate and enable partners on how to position and sell Barracuda products effectively through training, presentations, and ongoing support.

  • Lead cross‑functional coordination for partner‑focused initiatives that enhance engagement, performance, and satisfaction.

  • Partner with marketing and sales teams to support the execution of large‑scale campaigns that drive brand awareness and revenue growth.

  • Identify opportunities for process improvements within the channel ecosystem and contribute recommendations that support innovation and competitiveness.

  • Provide strategic support to the channel sales team by managing key accounts, developing retention strategies, and ensuring partner success.

  • Own and actively manage a partner‑led (MSP) pipeline, ensuring strong deal hygiene and accurate forecasting.

What you bring to the role:   

  • 5+ years of relevant experience preferred

  • BA/BS degree; or equivalent work experience

  • Channel experience required; MSP experience a plus

  • Customer Success/Partner Success preferred

  • Cybersecurity or related industry experience strongly preferred

  • Proficient with corporate productivity and web presentation tools - Salesforce or similar CRM experience is strongly preferred

  • Partner Relationship Management

  • Excellent presentation, verbal and written communications skills

  • Strong listening and presentation skills

  • Ability to multi-task, prioritize, and manage time effectively

What you’ll get from us 

A team where you can voice your opinion, make an impact, and where you and your experience are valued.

  • Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.  
  • Equity, in the form of non-qualifying optionHigh-quality health benefits
  • Retirement Plan with employer match Career-growth opportunities
  • Flexible Time Off and Paid Time Off benefits
  • Volunteer opportunities 

Compensation 

At Barracuda, we’re committed to supporting our employees’ well-being and long-term success. Compensation for this role is determined based on a variety of factors including, but not limited to, experience, qualifications, and work location. For hires at this level, the anticipated salary (or salary plus commission target, where applicable) falls within the range below.  This role may also be eligible for bonuses and equity. Final compensation will be determined in part by the qualifications of the selected candidate. Compensation ranges and benefits are subject to change and may vary by location and level.    

OTE 135,000 – 180,000 USD annually  

This posting reflects a current vacancy.  

#LI-Remote 

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