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User Acquisition Manager (App Campaigns)

IDT Corporation

Role overview

Summary

The User Acquisition Manager role focuses on executing and scaling paid campaigns to grow the user base for IDT Corporation's flagship apps, Boss Money and Boss Revolution. You will work closely with the marketing team to develop strategies, analyze performance data, and optimize campaigns across various digital channels.

Qualifications

  • 3+ years managing paid campaigns in a UA or growth role.
  • B2C App acquisition experience.
  • Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
  • Strong analytical mindset with the ability to analyze performance data.
  • Preferred: Fluent in English; Spanish

Responsibilities

  • Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, and Snapchat.
  • Help develop and execute channel strategies to contribute to user acquisition targets.
  • Analyze the full performance funnel from ad impression through install and activation.
  • Monitor and measure creative performance to evaluate how UA optimizations influence results.

Key facts

Hard skills

Other skills

  • Analytical Thinking
  • Collaboration

About the company

IDT Corporation logo

IDT Corporation

  • Telecom Operators & ISPs
  • Large
  • 1,001–5,000
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us. Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile. If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
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Job description

We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.


Responsibilities:
  • Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
  • Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
  • Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
  • Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
  • Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
  • Identify areas of improvement by analyzing performance data and converting insights into clear actions.
  • Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
  • Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
  • Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

    • Requirements:
  • 3+ year managing paid campaigns in a UA or growth role.
  • B2C App acquisition experience needed.
  • Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
  • Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
  • Fluent in English (Spanish will be a plus); written and spoken.

    • What we offer:
  • An exciting and challenging job with talented people around.
  • Referral program – get rewarded for helping us grow the team with talented people.
  • Health, Dental, Vision, & 401k.
  • PTO – including vacation, sick leave, and holidays.
  • Commuter Benefits Program.
  • Short and Long Term Disability.
  • Flexible working arrangements.
  • Tuition Reimbursement Program, and more.

    • A few words about us:

    IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues. 

    IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.

    Our flagship brand, BOSS Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.

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