Logo for TheFork, a Tripadvisor company

Product Manager Growth Sales & Marketing (Salesforce & Hubspot)

Role overview

Summary

This role focuses on owning the Growth scope of internal tools used by Sales and Marketing at TheFork. You will work within the Business Operations department to enhance processes that drive restaurant acquisition and revenue growth, collaborating with various teams across European markets.

Qualifications

  • 5+ years of experience in product management, ideally on B2B internal business platforms.
  • Hands-on experience with Salesforce Sales Cloud/Service Cloud and HubSpot Marketing Hubs.
  • Solid understanding of the B2B sales funnel, including pricing and customer service tools.
  • Strong analytical skills to size problems and measure impact with data.
  • Fluent English and a good level of French.

Responsibilities

  • Own the roadmap for Growth and Acquisition, prioritizing tasks linked to company goals.
  • Discover and shape business needs into functional specifications and user stories for engineers.
  • Deliver projects from discovery to rollout, managing the Jira backlog and acceptance criteria.
  • Measure impact by defining success metrics and tracking them for reporting.

Key facts

Hard skills

Other skills

  • Analytical Skills
  • Communication
  • Social Skills

About the company

TheFork, a Tripadvisor company logo

TheFork, a Tripadvisor company

  • Restaurants & Food Service
  • 501–1,000
In TheFork we believe that the best things in life happen around the table and we are on a mission to connect the worlds' favorite restaurants and the broadest community of loyal diners. 🍽️ With thousands of incredible restaurants in our platform, finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners, have never been easier thanks to our signature products: 📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease. 💻TheFork Manager: our innovative software tool digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue. 💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake. At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkie community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do. These values shape our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable.”, because we thrive when we can be our true selves, give our all, and shine the brightest by creating lasting memories. Part of a larger group that includes renowned names like TripAdvisor and Viator, leaders in the travel and experiences sector, TheFork leads the restaurant booking market in Europe and operates in 11 countries, our offices boast a fully international team working together in a flexible, multicultural and constructive environment which provides everyone with space to grow, both professionally and personally. Want to join the team? Check out our job postings below 👇 https://careers.thefork.com Be sure to follow our page to see what we're cooking up next!

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

Proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

Your mission : 

You will own the Growth scope of our internal tools: the tools and processes Sales, Account Managers and Marketing use to bring new restaurants to TheFork and grow revenue with them. You turn business goals (more qualified leads, faster conversion, new offers sold right, smooth handovers to Operations) into a product roadmap delivered in Salesforce, HubSpot and our data integrations with Snowflake.

You join the Business Operations department, in the Growth Product team, reporting to the Head of Product Growth. Your duo is an engineering team of Salesforce, Hubspot, full-stack and data developers. Your users and stakeholders are Sales, Account Managers, Trainers, Product Marketing, Marketing, Data, Customer Care, Finance Revenue Ops and Quality teams across our European markets.

Scopes

  • Acquisition: inbound lead generation from our B2B website in HubSpot with the Marketing team. Outbound lead generation to gather various reliable sources with the Data team. Sales quality funnel from lead routing, assignment and conversion in Salesforce Sales Cloud.
  • Growth: monetization execution (pricing, contracts) in Salesforce and Billing. Enable automations/AI processes for Sales and AM to achieve new business, upgrades, upsell and retention objectives. Scale a reliable flow in Salesforce from signature to onboarding and publication in the backend systems.
  • Operational excellence: A solid Salesforce Service Cloud customer support systems for external B2B and B2C customers with our Customer Care, Finance Ops teams in Operations, with new functionalities including Gen AI agents.

What you will do :

  • Your scopes: Lead Acquisition and Growth
  • Own the roadmap: build and prioritize the roadmap for your scope with the Head of Product, linked to company goals and OKRs and make trade-offs explicit. Explore and define potential business growth opportunities with new Sales tools and AI tools.
  • Discover and shape: Ability of full understanding with Sales, AMs and Marketing, Operations team map processes end to end and run workshops. Turn business needs into functional specifications and user stories that engineers can build in Salesforce, HubSpot and TheFork systems, and decide between configuration, build and buy.
  • Deliver with engineering: run each project from discovery to shaping, delivery and rollout. Own the Jira backlog, acceptance criteria, test scenarios and user acceptance testing.
  • Keep data reliable: own the Salesforce and Hubspot data model and the sync between with Snowflake data platform for your scope. Make sure data reliability and quality in the main business systems for Sales, Marketing and Ops users.
  • Measure impact: define success metrics (for example lead conversion rate, time to signature, upsell rate, tool adoption), track them and share what you learn.
  • Drive adoption, communicate and influence: present roadmap progress to leadership and steering committees, managers, align competing requests from Sales, Marketing and Finance, and get decisions made.

Who you are :

Must have

  • 5+ years of experience in product management, ideally on B2B internal business platforms, CRM or go-to-market systems.
  • Hands-on experience with Salesforce Sales Cloud/ Service Cloud/ Hubspot Marketing Hubs: you know objects, flows and permissions well enough to write specifications developers can build and to challenge their solutions.
  • A solid understanding of the B2B sales funnel: prospect and client portfolio, opportunity pipeline, pricing, signature, upsell and Customer Service tools. You know what the business needs and to achieve the objectives.
  • Strong analytical skills: you size problems and measure impact with data.
  • Strong project management: you run several cross-functional projects in parallel and manage dependencies and deadlines.
  • Communication and interpersonal skills: you present clearly to managers, directors and bring people to a decision, with the ability to effectively collaborate with stakeholders at all levels of the organization from cross-teams, managers to leaders.
  • Fluent English and a good level of French.
  • Master's degree (business or engineering school) or equivalent experience.

Your daily tools: Salesforce, Hubspot, Jira, Notion, Figma (FigJam), PowerBI, AI tools and other.

Your mindset: you put users first, stay pragmatic and structured, share what you know, and keep a touch of humor.

What we offer you : 

😄 An awesome team 

🏠 A permanent contract 

⚖️Flexible working environment (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary and bonus 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝 Highly inclusive working environment 

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey

🧠 Mental health support service, including orientation calls and 4 fully company-funded sessions with a psychologist, therapist, or coach per year 

🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

🏥Health insurance covered by the company 

👶 Financial support for birth, adoption, civil partnerships, or marriage

🚝 Transport allowance

🏥Health insurance fully covered by the company 

👩‍🦽 Life & Disability Insurance at no cost to the employee

🍴 Amazing offices with dining, coffee points and leisure area    

🎤 Team building events

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.

#LI-FF1

Related jobs

See all Growth Product Manager jobs

Other jobs at TheFork, a Tripadvisor company