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Business Development Manager

Role overview

Summary

This role focuses on driving business development through direct sales, distributor network expansion, and strategic growth initiatives. You will engage with various stakeholders to secure projects and develop new markets, contributing to the company's overall commercial success.

Qualifications

  • Experience in direct sales and project management.
  • Strong negotiation skills.
  • Ability to develop strategic partnerships.
  • Knowledge of market intelligence application.
  • Preferred: Experience in distributor network expansion.

Responsibilities

  • Pursue large commercial and specialized installations.
  • Engage owners, developers, and purchasing decision-makers.
  • Prospect and onboard new distributors and construction partners.
  • Develop new markets and strategic partnerships.

Key facts

Hard skills

Other skills

  • Negotiation
  • Communication
  • Problem Solving
  • Teamwork

About the company

AstroTurf logo

AstroTurf

  • Building Materials
  • 201–500
AstroTurf® is one of the most iconic brands in American sports — as legendary as the athletes who’ve battled on it. The brand that created the category is once again the leading innovator in synthetic turf. AstroTurf ensures that every inch of product meets and exceeds the highest standards of performance, quality and durability. With over 50 years of experience and millions and millions of square feet of turf in use worldwide, AstroTurf brings more technological expertise and real world know-how to the game than any other brand. Today, AstroTurf® products benefit from proprietary innovations in manufacturing, extrusion, installation and recycling that are outpacing industry trends. Guided by the philosophy of “More Fiber, Less Fill™,” AstroTurf is producing superior products that perform more like natural grass, and bringing new advances to market faster than the competition.

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Job description

Duties and Responsibilities

1. Direct Sales & Major Projects (35%)

Outcome: awarded projects, direct sales revenue and project gross profit.

  • Pursue large commercial, institutional, golf, sports, resort and technically specialized installations.
  • Engage owners, developers, architects, general contractors, facility operators and purchasing decision-makers.
  • Lead commercial strategy and coordinate product selection, specifications, estimating, bid submissions and proposals.
  • Negotiate and secure materials-only, materials-and-installation and specialty turnkey opportunities.
  • Coordinate installation partners and construction handoff; provide strategic technical and commercial oversight.
  • Support project profitability, quality expectations, customer relationships and repeat business.

2. Distributor Network Expansion (30%)

Outcome: new active partners and productive territory coverage.

  • Prospect, qualify, negotiate, contract, onboard and activate new distributors and construction partners.
  • Build territory coverage through the channel growth process: territory prospecting, partner qualification, contracting, onboarding, activation and partner revenue.

3. Strategic Growth & Commercial Development (20%)

Outcome: new sources of profitable growth.

  • Develop new markets, strategic partnerships and sales channels.
  • Advance product applications, pricing and commercial initiatives that strengthen long-term market position.
  • Gather and apply market intelligence to support both the channel and direct project revenue engines.

4. Distributor Development & Project Support (15%)

Outcome: incremental partner growth and retention.

  • Grow and retain existing partners through strategic account development.
  • Support partners’ major bids and the technical needs of significant projects.
  • Provide partner training and lead issue resolution.

Operating Boundaries

Business Development leads market and customer origination, commercial pursuit, strategic relationships, negotiations and project acquisition. Operations / Construction leads day-to-day field supervision, safety, scheduling, workforce coordination, installation delivery and closeout. Technical requirements, project margin protection and customer outcomes are shared coordination responsibilities.

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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