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Brand Designer (Remote)

Role overview

Summary

This role focuses on enhancing Rula's brand through effective design that connects with employers, healthcare providers, and individuals seeking mental health support. As part of the Creative Studio team, you will play a key role in developing creative assets that communicate strategic messaging and audience insights.

Qualifications

  • 5+ years of professional experience in brand, visual, or marketing design.
  • A portfolio demonstrating strong design fundamentals across digital and print work.
  • Proficiency in Figma and Adobe Creative Cloud.
  • Experience collaborating with writers, marketers, and other designers.
  • Ability to manage multiple projects and maintain consistent quality within agreed timelines.

Responsibilities

  • Support B2B marketing by translating audience insights into compelling creative across various campaigns.
  • Contribute to projects within the Creative Studio, shaping the Rula brand's presence.
  • Design and prepare files for digital delivery and print production, ensuring quality and consistency.
  • Manage multiple design projects from concept through delivery, incorporating feedback and explaining design decisions.

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • Brand Designer
  • $118K – $137K / year
  • English

Hard skills

Other skills

  • Collaboration
  • Communication
  • Creativity
  • Time Management

About the company

Path logo

Path

  • Mental & Behavioral Health
  • Scaleup
  • 51–200
Path is a healthtech company dedicated to making mental and behavioral health treatment more accessible, personalized, and effective. Path takes a patient-first approach, making it easy to find a high-quality therapist or psychiatrist, who accepts their insurance and is actively accepting new patients. We believe everyone deserves behavioral healthcare that just works. Learn more about Path: Path for Providers: https://www.pathmentalhealth.com/provider-sign-up/ Path for Patients: https://www.pathmentalhealth.com/ Path Careers: https://www.pathmentalhealth.com/careers/ For providers, Path offers the flexibility of private practice, while also filling caseloads and providing the necessary behind-the-scenes support. Path handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they love: providing care to those in need. With no minimum caseload required and guaranteed payments, Path is a trusted partner for more than 3000 therapists nationwide and hundreds of 5-star reviews. Reviews here: https://www.indeed.com/cmp/Path-Mental-Health/reviews For patients, four factors are typically taken into consideration when seeking support: > Can my condition be treated? > Is there a therapist that understands me? > Do they accept my insurance? > When are they available? Path makes it easy to get matched instantly to a high-quality mental health provider that meets a patient’s unique requirements (e.g., race, gender, sexuality, language) and is covered by a patient's insurance. Patients no longer need to make numerous calls, as Path is improving mental health outcomes by simplifying the overwhelming process of finding a therapist. For employees, Path is a 100% remote healthtech company and we’re HIRING! We have teams who specialize in the areas of Clinical, Finance, Operations, Marketing, Engineering/Product, and more. We're excited to bring people onto the team who are committed to changing how mental health is treated.

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Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

Great design can make a complex story clear, turn an introduction into a trusted relationship, and help someone take the first step toward mental healthcare. We’re seeking a Brand Designer to join Rula’s Creative Studio team, bringing that thinking to work that connects Rula with employers, healthcare providers, and the people they serve. You’ll primarily support B2B marketing, translating audience insights and strategic messaging into compelling creative across campaigns, digital experiences, print, and events. You’ll also contribute to projects across the Creative Studio, helping shape how the Rula brand shows up as we work toward becoming the most trusted brand in behavioral health.

Required Qualifications

  • 5+ years of professional experience in brand, visual, or marketing design within an in-house team, agency, or freelance practice.

  • A portfolio demonstrating strong design fundamentals, including typography, composition, hierarchy, and use of imagery, across digital and print work.

  • Proficiency in Figma and Adobe Creative Cloud, with experience preparing files for digital delivery and print production.

  • Experience collaborating with writers, marketers, and other designers, presenting your thinking, and incorporating feedback.

  • Ability to manage multiple projects, explain design decisions and tradeoffs clearly, and maintain consistent quality within agreed timelines.

  • Experience independently owning campaign design from an audience-informed brief through concept, production, and delivery, with creative leadership feedback.

  • Experience supporting B2B marketing, sales enablement, or partner marketing, including campaigns that connect business-facing and consumer-facing audiences.

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

  • Experience in healthcare or another field where clarity, trust, and sensitivity are central to the work.

  • Motion design or animation skills, with experience bringing brand ideas to life through movement across digital campaigns and other touchpoints.

  • Experience using AI strategically to streamline design workflows and expand creative exploration at scale, with thoughtful judgment about where it adds value and how to maintain quality.

  • Experience building templates, asset libraries, or modular design systems that support customization and efficient production.

We're serious about your well-being! As part of our team, full-time employees receive:

  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

  • 401(k) plan access: Start saving for your future

  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

  • Employee Assistance Program (EAP): Supporting your mental and physical health

  • Quarterly department stipend: Fun team-building activities or in-person gatherings

  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

  • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

  • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

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