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Senior Product Manager, Ad Tech

Role overview

Summary

This role is for a Senior Product Manager at Adprime, responsible for executing product strategy within the ad tech suite. You will define products, conduct research, and collaborate with sales and marketing to ensure alignment with client needs.

Qualifications

  • 5+ years in product management, including meaningful time in programmatic advertising or ad tech.
  • Real domain knowledge of DSPs, exchanges, and data products, including RTB and audience segmentation.
  • Technical fluency to work directly with engineers on data-heavy products.
  • Strong research and writing skills for PRDs and competitive analyses.
  • Comfort presenting to and training commercial teams.

Responsibilities

  • Own product definition across the DSP, exchange, audience and data products, and CTV offerings
  • Research the ad tech landscape and turn that research into concrete recommendations
  • Write clear product requirements and specs for engineering
  • Partner with sales and marketing to educate them on product functionality and gather client-driven requirements

Key facts

  • Remote from: Latin America
  • Full time
  • Senior (5-10 years)
  • Product Marketing Director
  • English

Hard skills

Other skills

  • Research
  • Technical Acumen
  • Training And Development
  • Self-Awareness
  • Communication

About the company

IBT Media logo

IBT Media

  • News & Publishing
  • SME
  • 201–500
Under the umbrella of IBT Media, IBTimes launched in 2005 to connect the dots around the world to fuel your passion for news and ability to make informed decisions. IBTimes has a vision to document the unfolding story of the global economy in ways radically different from other publishers at the time. While there were some publishers that covered business in various geographies, it was often done through the perspective of their home countries, missing nuance and important detail to make the coverage locally relevant. With constant innovation, we are ensuring that whether by website, app, newsletter or feed, you have access to global information that moves your world. Recognizing the incomplete narrative, IBT quickly launched foreign editions, not only to report news back to New York, but to become an indispensable tool to serve local economies and businesses as well. Now, under new management, IBT Media is upholding that philosophy and focused on engaging a new generation of readers with content that speaks to their interests, analysis that serve their businesses, and insight to make sense of a globally connected world.

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Job description

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. 

Senior Product Manager, Ad Tech 

Location: Argentina
Reports to: Chief Technology & Product Officer 

About Adprime 

Adprime Media is a vertically integrated advertising technology company headquartered in New York. Our platform spans a demand-side platform, a programmatic ad exchange, audience, data, and ad products, and campaign intelligence. We work with agencies, brands, and publishers across performance and healthcare verticals, and we are building an AI-first engineering and operations culture. 

The Role 

Adprime is hiring a Senior Product Manager to own product execution across our ad tech suite. The CTPO owns product strategy; The Senior Product Manager, Ad Tech will own turning that strategy into well-defined, well-researched, shippable products. The ideal candidate should be able to hold their own in strategy discussions and make educated contributions, but the center of this role is execution: research, definition, requirements, and internal enablement. 

This role suits a self-reliant PM who knows the programmatic industry well enough to evaluate what competitors offer, decide what belongs in our products, and explain both to a sales team in plain language. 

What The Senior Product Manager Will Do:

  • Own product definition across the DSP, exchange, audience and data products, and CTV offerings 
  • Research the ad tech landscape: competitive products, industry standards, and market direction, and turn that research into concrete recommendations on what we build and why 
  • Write clear product requirements and specs that engineering can execute against, and work with the Director of Technology to scope and sequence delivery 
  • Partner with sales and marketing in both directions: educate them on product functionality and positioning, and gather client-driven requirements for new products and features 
  • Contribute to product strategy discussions with the CTPO with well-reasoned, evidence-backed input 
  • Collaborate with our product manager focused on internal AI tooling to keep internal and client-facing product work coordinated 
  • Define how each product creates value for Adprime: revenue contribution, differentiation, or operational advantage, and measure whether shipped products deliver it 

Requirements:

  • 5+ years in product management, including meaningful time in programmatic advertising or ad tech 
  • Real domain knowledge: you understand how DSPs, exchanges, and data products work, and concepts like RTB, identity resolution, audience segmentation, and supply quality are familiar ground 
  • Enough technical fluency to work directly with engineers on data-heavy products without a translator 
  • Strong research and writing skills: your PRDs are specific, your competitive analyses are useful, and your recommendations come with reasoning 
  • Comfort presenting to and training commercial teams 
  • Self-reliance: you take direction at the strategic level and come back with finished work, not open questions 

What Success Looks Like 

  • Within six months, every active product has a clear definition, a rationale for why it exists, and requirements engineering trusts. Sales and marketing understand what our products do and are feeding you a steady stream of client-driven requirements. 

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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