General Manager Desert States (Phoenix/Las Vegas)

Position: General Manager-Desert States (AZ, NV, NM, WA, AK)

Status: Full-Time Exempt

Schedule: Days, Monday – Friday, evenings, weekends and travel as required  

Location: Remote / Home-Based (Ideal Candidate will reside in Phoenix or Las Vegas) 

Reports To: Vice President West  

Who We Are

From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact while crafting some of the world’s most desired and awarded whiskies. Lofted Spirits joined the PPC family of companies in 2022. Learn more at www.LoftedSpirits.com.

Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon Trail™. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named 2023 Worldwide Whisky Producer of the Year by IWSC, Brand Innovator and Distiller of the Year at the 2025 Icons of Whisky, and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate in 2024. Bardstown Bourbon Co. is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit BardstownBourbon.com.

Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mash bills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.

Job Summary

As the General Manager for the Desert region, your primary objective is to effectively execute the strategic plan by expanding sales within the designated territory. You will lead efforts to develop personnel, foster growth, and strengthen enduring, mutually beneficial partnerships with our accounts and distributors, all while exemplifying the core values of trust, team, accomplishment, fun, and agility region, your primary objective is to effectively execute the strategic plan by expanding sales within the designated territory. You will lead efforts to develop personnel, foster growth, and strengthen enduring, mutually beneficial partnerships with our accounts and distributors, all while exemplifying the core values of trust, team, accomplishment, fun, and agility.

Your responsibilities include direct sales management for both Bardstown Bourbon Company and Green River Bourbon. Daily activities should support distributor engagement and communication, maintain open dialogue with key partners across your region, including business development managers in each area, along with prominent on-premise and off-premise accounts. You are tasked with acquiring new business within existing and new accounts and collaborating closely with the distributor network to sustain and expand all accounts.

As the chief representative of the brand throughout the territory, you will execute marketing strategies, including 'pull” tactics, and organize trade and consumer-focused events.

The region comprises Nevada, Arizona, New Mexico, Washington and Alaska. The ideal candidate will reside in either Phoenix or Las Vegas as these locations are central to the territory. 

Essential Job Duties and Responsibilities:

Specifically, the responsibilities of the position include, but are not limited to, the following activities: 

• Achieve region-specific goals for volume, profitability, distribution, and velocity of branded products.
• Direct and coordinate with representation to actively seek new on-premise and off-premise distribution in your designated region.
• Work extensively with the National Accounts team to drive new business within the territory. 
• Develop and maintain strong, positive relationships with retailers and distributors. 
• Present the annual brand plan along with supporting programming to distributor partners. Reinforce this through regular interactions, general sales meetings (GSMs), and relevant touchpoints like focus days and trade shows.
• Engage existing key accounts to secure new distribution, deliver timely presentations, and introduce new and "limited release" bourbons. 
• Work with the National Chain Team to ensure authorizations and mandates are fulfilled locally as needed. 
• Execute both on-premise and off-premise promotions, along with periodic special events like Bourbon Dinners, whiskey festivals, and account-level activations that boost brand awareness and encourage consumer sampling. 
• Train accounts, distributors, and consumers on our products, and promote the story of both Lofted Spirits’ brands. 
• Travel to and leverage the distillery's assets (KY) to strengthen brand and product knowledge among our commercial partners. 
• Oversee and implement our Single Barrel programs at the local level to create a positive impact in the market by rewarding our key supporters.

• Attend market blitzes, ride-withs, and sales meetings to ensure distributor partners are accountable for executing and meeting the sales plan. 
• Complete all required administrative reporting and communications promptly, on a daily and weekly schedule. 
• Maintain all sales goals and personal budgets outlined to you and your territory. 
• Oversee the distribution and deployment of all merchandise and POS from the distilleries for events, accounts, and distributor staff. 
• Late night and weekend account visits and event attendance as needed 
• Maintain records of sales calls, account information, and key personnel in Karma, VIP, and SalesForce.
• Build selling stories for distributors and retailers using localized data to uncover new opportunities for brand development.  
• Other duties as periodically assigned. 

Desired Qualifications:

• Prior experience in sales positions; managing multi state distributor networks, prior alcoholic beverage sales experience preferred.
• Experience working in states with high Chain (National Accounts) activity a plus
• Strong ties and established relationships in the beverage community in the assigned region. 
• Strong verbal communication skills: ability to speak to others to convey information effectively; strong written communication skills. 
• Customer Service - Going above and beyond what the customer expects  
• Trade knowledge - Understanding the retail and on-premise buyer mindset - experience buying or bartending is a plus. 
• Knowledge of, and passion for, Bourbon, Whiskey, and Spirits.  
• Excellent time management skills: ability to be proactive and take initiative. 
• Excellent organization and coordination skills – managing priorities and routine functions effectively and efficiently. 
• Empathy- Being aware of others' reactions and understanding why they react as they do. 
• Teamwork – Ability to flex the scope of responsibility and do whatever needs to be done, regardless of job description 

• Transparency – Ability to communicate with teammates and freely exchange ideas and thoughts without ego or pretense 
• Proficiency with Windows, Microsoft Office suite and CRM’s ex. Karma  
• Business Acumen -Ability to collect, assess, and interpret relevant information and make sound decisions. 
• A College Degree from an accredited University is preferred but not required 

Job Requirements:

It is required for the position you must have reliable transportation, the ability to get to and from accounts continuously, the ability to work nights and weekends and, at times, more than 40 hours a week, the ability to lift up to 50 pounds, push, pull, sit and stand.  You must currently reside in the assigned territory (Las Vegas or Phoenix) 

Sales Specific Offerings

As part of our onboarding process, all New General Managers will have a full-immersion learning/training experience at our state-of-the-art distillery in Bardstown & Owensboro, KY. In addition to a base salary, our General Managers participate in our Company Bonus Program. This position will also be eligible to participate in our travel reimbursement program for job-related transportation expenses. 

Lofted Spirits offers a benefit package that does not require employee contributions for medical, dental, vision, life and disability insurance for employee only coverage. We benchmark to the top 3% of manufacturers nationwide with this offering.

Our Company is committed to equal opportunity in all aspects of employment. It is the policy of our Company to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.   

NOTE: The Company reserves the right to modify or apply this Job Description in any manner necessary to conduct its business and meet its goals and objectives. This Job Description does not imply that these are the only functions of the job, or the only essential functions of the job. Other duties and responsibilities may be required in this position.