SUMMARY
We are seeking a creative, technically skilled, and self-motivated Web
Developer & Digital Content Designer to manage and enhance the
company's internal and client-facing digital presence.
This multifaceted position combines website
development, graphic design, website maintenance, social media management,
digital content creation, blogging, and search optimization. The ideal
candidate brings both technical proficiency and creative expertise, with the
ability to translate business objectives into engaging, functional, and
effective digital experiences.
The position is responsible for maintaining
and improving clients’ corporate websites and digital marketing channels while
also supporting an established portfolio of client websites and associated
digital services.
The successful candidate must be
comfortable independently managing multiple projects, developing original
content, maintaining brand consistency, and identifying opportunities to
improve digital engagement, search visibility, and overall effectiveness. Preference
will be given to candidates with experience in Generative Engine Optimization
(GEO) and an understanding of how artificial intelligence is transforming
online search, content discovery, and digital marketing.
JOB RESPONSIBILITIES
Essential
Responsibilities
1. Website
Development, Design & Maintenance
- Design, develop,
maintain, and enhance the company internal websites and client websites.
- Create responsive,
visually appealing, user-friendly websites optimized for desktop and mobile
devices.
- Develop and customize
websites using WordPress and other applicable content management systems.
- Utilize HTML, CSS,
JavaScript, PHP, and related technologies to implement website functionality
and design improvements.
- Perform routine
maintenance, including CMS updates, plugin management, security patches,
backups, and performance monitoring.
- Troubleshoot website
errors, compatibility issues, broken links, and technical malfunctions.
- Manage website hosting
configurations, domain registrations, DNS records, and SSL certificates as
assigned.
- Coordinate website
migrations, redesigns, and new website launches.
- Implement website
accessibility, security, and performance best practices.
- Maintain accurate
documentation of website configurations, hosting information, and maintenance
activities.
2. Social Media
Content Development & Management
- Develop, implement,
and manage social media content strategies for the company and assigned
clients.
- Create original,
engaging content tailored to each organization's audience, brand, and business
objectives.
- Design graphics,
promotional materials, infographics, and other digital assets for social media
platforms.
- Develop and maintain
social media content calendars to ensure consistent, timely publication.
- Write, edit, schedule,
and publish posts across relevant platforms, including LinkedIn, Facebook,
Instagram, and other applicable channels.
- Monitor social media
engagement, performance, and audience growth.
- Respond to or
coordinate responses to comments and messages in accordance with established
client expectations.
- Research industry
trends, relevant topics, and emerging content opportunities.
- Collaborate with
internal leadership and clients to promote company announcements, services,
events, achievements, and educational content.
- Maintain consistent
brand voice, messaging, and visual identity across platforms.
- Track and report
social media performance using relevant engagement and reach metrics.
3. Blog Development
& Digital Content Creation
- Research, write, edit,
format, and publish original blog articles for the company and assigned
clients.
- Develop educational,
informative, and engaging content that supports business objectives and
audience interests.
- Maintain editorial
calendars for blog posts, website content, and digital campaigns.
- Collaborate with
subject matter experts to translate technical or specialized information into
accessible, audience-appropriate content.
- Optimize written
content for readability, search visibility, and audience engagement.
- Refresh and update
existing website content to maintain accuracy and relevance.
- Develop website copy,
landing pages, service descriptions, announcements, and other digital
communications.
- Incorporate
appropriate graphics, imagery, internal links, and calls to action.
- Ensure published
content is accurate, professionally written, and aligned with applicable brand
guidelines.
- Use AI-assisted
content development tools responsibly, with appropriate human review,
fact-checking, and editorial oversight.
4. Search Engine
Optimization (SEO) & Generative Engine Optimization (GEO)
- Implement foundational
on-page and technical SEO practices across company and client websites.
- Conduct keyword and
topic research to identify opportunities for improved online visibility.
- Optimize website
structure, metadata, headings, internal links, and content organization.
- Monitor website search
performance using tools such as Google Analytics and Google Search Console.
- Identify and recommend
improvements to website performance, indexing, accessibility, and search
visibility.
- Develop content that
addresses relevant audience questions and demonstrates subject matter
expertise.
- Apply structured data
and other appropriate technical enhancements to improve content
discoverability.
- Monitor changes in
search technologies, ranking practices, and digital content consumption.
- Preferred GEO
capabilities include:
- Understanding how
AI-powered search and answer engines discover, interpret, and reference online
content.
- Familiarity with
optimization strategies for platforms such as ChatGPT, Google AI Overviews,
Perplexity, and other generative search experiences.
- Experience structuring
content to improve clarity, authority, relevance, and potential inclusion in
AI-generated responses.
- Understanding the
importance of credible sources, structured information, original content, and
consistent business information.
- Ability to evaluate
emerging GEO tools, measurement techniques, and optimization practices.
- Awareness that GEO is
an evolving discipline and that visibility within AI-generated responses cannot
be guaranteed.
5. Graphic Design
& Brand Management
- Create professional
graphics, website layouts, social media visuals, banners, and digital marketing
materials.
- Develop and maintain
cohesive visual identities across internal and client digital platforms.
- Utilize Adobe Creative
Cloud, Canva, Figma, or comparable design software.
- Design promotional
graphics, event announcements, infographics, and other digital assets.
- Optimize images and
multimedia content for website and social media use.
- Apply design
principles involving typography, color, layout, branding, and user experience.
- Maintain organized
libraries of approved digital assets, templates, and brand resources.
6. Client Support
& Project Management
- Manage multiple
internal and client website and digital content assignments simultaneously.
- Respond to website
support requests and client inquiries professionally and promptly.
- Gather requirements,
communicate project timelines, and coordinate deliverables.
- Track project
progress, service tickets, time worked, and completed assignments using company
systems.
- Maintain documentation
of client website configurations, services, and recurring responsibilities.
- Identify requests
outside contracted service agreements and coordinate approval before
proceeding.
- Collaborate with
service delivery, professional services, sales, and leadership teams as needed.
- Recommend improvements
and additional digital services that align with client business needs.
- Maintain
confidentiality and follow company cybersecurity and data protection policies.
7. Internal
Marketing & Digital Presence
- Support the company’s digital
marketing initiatives through website updates, social media content, blog
development, and digital graphics.
- Collaborate with
company leadership to communicate technology trends, cybersecurity awareness,
industry developments, company achievements, and service offerings.
- Maintain a consistent,
professional brand presence across company-owned digital platforms.
- Assist with digital
promotion of events, community engagement, trade shows, and company
initiatives.
- Develop reusable
templates and standardized content processes to improve efficiency.
- Identify opportunities
to strengthen the company’s online visibility, thought leadership, and digital
engagement.
QUALIFICATIONS
- Minimum 3 years of
professional experience in web development, web design, digital content
creation, or a related role.
- Demonstrated
proficiency in WordPress website development and maintenance.
- Working knowledge of
HTML, CSS, JavaScript, PHP, and responsive design principles.
- Experience with
website hosting, DNS, SSL certificates, and technical troubleshooting.
- Proficiency with Adobe
Creative Cloud, Canva, Figma, or comparable graphic design tools.
- Experience creating
and managing content for business social media platforms.
- Strong writing,
editing, proofreading, and content development skills.
- Experience creating
and publishing blog posts and website content.
- Understanding of SEO
fundamentals and digital content optimization.
- Familiarity with
website analytics and social media performance metrics.
- Ability to maintain
consistent branding and messaging across multiple organizations.
- Excellent
organizational, communication, and project management skills.
- Ability to
independently manage competing priorities and deadlines.
- Strong attention to
detail and commitment to delivering high-quality work.
Preferred Qualifications
- Associate's or
bachelor's degree in Web Development, Graphic Design, Digital Marketing,
Communications, or a related discipline; equivalent professional experience
considered.
- Experience with
Generative Engine Optimization (GEO), AI search visibility, or AI-driven
content discovery.
- Familiarity with
ChatGPT, Google AI Overviews, Perplexity, and emerging AI search technologies.
- Experience developing
content strategies that integrate traditional SEO with GEO principles.
- Experience working for
a managed services provider, digital agency, or professional services
organization.
- Experience maintaining
multiple client websites and social media accounts.
- Familiarity with
social media scheduling and management platforms.
- Experience with Google
Analytics, Google Search Console, and SEO analysis tools.
- Experience with
website migrations, e-commerce platforms, and third-party integrations.
- Familiarity with Git,
hosting control panels, and website security practices.
- Experience using
AI-assisted tools for graphic design, content development, and workflow
efficiency.
- Experience producing
content related to technology, cybersecurity, business services, or other
technical industries.
Professional Attributes
The ideal candidate will demonstrate:
- Creativity: Brings
fresh ideas and strong visual and written communication skills.
- Technical Competence:
Understands both the design and technical requirements of modern websites.
- Ownership: Takes
initiative, follows through on commitments, and independently resolves
problems.
- Adaptability: Embraces
emerging technologies, including AI-driven tools and search platforms.
- Customer Focus:
Understands the importance of meeting client expectations and delivering
business value.
- Attention to Detail:
Maintains high standards for accuracy, consistency, functionality, and
presentation.
- Continuous Learning:
Actively develops new skills and remains informed about changes in web
technology and digital marketing.
JOB REQUIREMENTS
- Should be willing to
accept a long-term work-from-home arrangement.
- Should be amenable to
different shift schedules including night / graveyard shift schedule (US Time
Zone).
- Should be amenable to
a permanent night shift schedule specifically US Time zone.