Marketing Coordinator

Lightwave Dental was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 100 dental offices in 3 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

Responsibilities: 

• Support overall marketing communications plans 
• Maintain brand compliance and consistency throughout company 
• Assist with content development for marketing materials, presentations and social media 
• Assist with organization and development of creative resources library 
• Support event related marketing (community outreach, tradeshows, etc.) 
• Provide market research assistance (analyze competitive landscape, market trends and customer behavior) 
• Act as a liaison for press release needs with our PR agency 
• Social media management 
• Implement and manage corporate social media strategy 
• Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication 
• Assist with practice level social media account management 
• Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives 

Qualifications: 

• Associates or Bachelors degree in Marketing or a related field and\or 2 years relevant experience in a Marketing role 
• Self-starter with ability to accept direction, yet work independently 
• Working experience with social media platforms 
• Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline 
• Excellent verbal and written communication skills 
• Critical thinking, problem solving, accuracy and attention to detail 
• Basic photography and graphic design skills 
• Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities 

In return for providing an excellent employee and patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.