Ecosystem Growth Leader

What You'll Do

• Own the GTM strategy and execution across Acxiom's key ecosystem technology partners, defining and deploying new revenue growth structures with each partner for Acxiom products and downstream Acxiom services.

• Lead and develop a team of Ecosystem growth partner managers driving joint Go-to-market execution across Acxiom’s strategic ecosystem growth partners.

• Build and execute structured GTM plans, with 90-day stretch objectives, and success metrics for partner-sourced and partner-influenced revenue.

• Lead partner enablement, training partner sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities.

• Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure.

• Build joint pipeline with partner sales and alliance teams; track and report on co-sell revenue, pipeline health, and partner-sourced bookings.

• Represent Acxiom at partner QBRs, planning cycles, and executive relationship-building

• Identify white space for new ecosystem partnerships that extend Acxiom's reach into adjacent platforms and marketplaces
• Designs governance frameworks, milestone structures, and accountability models for external partners
• Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
• Identify partner client needs and shape differentiated solutions leveraging Acxiom capabilities and ecosystem partner technologies.

• Support pursuit strategies, opportunity qualification and deal progression, engaging with senior stakeholders across clients and partners.

• Promote joint value propositions through thought leadership, partner planning activities and participation in key industry initiatives.

• Ecosystem growth focus is on the following platforms: Databricks, Snowflake, Adobe, Salesforce.

What You'll Bring

• 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company

• Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)

• Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue

• Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts

• Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product

• Experience in financial services or another regulated vertical is a plus, given heavy regulated industry focus strategy

Primary Location City/State:

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com.