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Account Executive

Role overview

Summary

This role is for an Account Executive at Whereby, focused on growing Whereby Embedded, an API for video calls in digital health. You will engage with prospective customers, manage the sales cycle, and collaborate with various teams to enhance the commercial approach.

Qualifications

  • 3+ years of experience in a B2B Account Executive or similar role, preferably in SaaS or healthcare technology.
  • Track record of successfully closing deals with medium to large enterprises.
  • Proven ability to generate pipeline through outbound prospecting, networking, and events.
  • Experience in selling complex technical solutions, including APIs, to healthcare providers or platforms.
  • Familiarity with CRM and prospecting tools (e.g. Salesforce, Lemlist).

Responsibilities

  • Proactively identify and engage digital health and telehealth businesses.
  • Manage the full sales cycle from discovery to closing new business.
  • Develop targeted outbound strategies to reach decision-makers.
  • Collaborate with Marketing, Product, and Engineering to improve sales positioning.

Key facts

Hard skills

Other skills

  • Negotiation
  • Relationship Building
  • Communication
  • Proactivity
  • Time Management
  • Collaboration

About the company

Whereby logo

Whereby

  • Software / SaaS
  • SME
  • 51–200
Collaborate from anywhere with Whereby (formerly appear.in)! Easy video meetings with no login for guests allowing you and your team to live and work where you thrive. With no app or installs required, and the same meeting link every time, Whereby gives you the freedom to work from anywhere with encrypted video meetings. Whereby is a video conferencing tool that incorporates screen sharing, recording, chat, live reactions and integrations with Google Drive, Trello, Miro and YouTube in personalized meeting rooms for up to 50 people.

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Job description

The role at a glance

  • Location: Remote, UK.
  • Eligibility to work in the UK: We welcome applications from candidates already eligible to work in the UK or those who can apply for a visa granting permission to work in the UK (e.g. dependent visas, ancestry etc.) that do not require sponsorship from Whereby. You will be asked to share proof of this prior to receiving any offer of employment.
  • Interviews: Around 6 hours over a few weeks, including some practical tasks.
  • Salary: Base salary £55,000 + commission, with uncapped commission potential.
  • Reporting to: Chief Commercial Officer

Your mission at Whereby

We’re looking for a proactive, commercially driven Account Executive to help grow Whereby Embedded, our API for embedding video calls, used by digital health and telehealth platforms to deliver seamless video consultations directly within their products.

This is a full-cycle sales role with a strong emphasis on new business development. You’ll be responsible for identifying and engaging prospective customers, creating qualified pipeline, managing technical and commercial evaluations, and closing new business.

You’ll work with organisations making important decisions about their video call infrastructure, helping them evaluate the technical, operational and commercial benefits of partnering with Whereby.

We’re a lean, collaborative team, so this is an opportunity to take meaningful ownership of your territory, influence how we approach the market, and contribute directly to our growth strategy.

Whereby’s vision and mission

Our Vision: A world in which anywhere works

Our Mission: Empower telehealth and other businesses to connect seamlessly through video calling, enabling them to unlock their full potential.

📍 Our global HQ is in Norway, but our users (and team) are worldwide. Whereby has been used in nearly every country in the world by millions of people. 🌏

To succeed in this role, you will need to be a highly skilled communicator, thrive in a fast-paced environment, and collaborate remotely with our global team.

Benefits include unlimited holiday, flexible, hybrid working setup, home office budget, enhanced parental leave, equity, and more.

Sales team mission

Whereby is loved by millions of users worldwide, and our Sales team plays a key role in expanding our customer base and driving revenue growth. Focused on the Telehealth and Digital Mental Health industries, we’re on a mission to facilitate healthcare consultations globally through enterprise customers in the sector.

As an Account Executive, you’ll play a critical role in executing the team’s mission by finding, developing and closing new business opportunities. Leads will come to you from a mix of sources, and you’ll also be expected to go out and create your own. You will work closely with the Commercial, Marketing and ProdEng teams to meet and exceed sales targets.

What we’re looking for in our Account Executive

We’re looking for someone with proven experience in B2B sales who is driven to contribute to the growth of an innovative tech company. You don’t wait for deals to land on your desk: you enjoy hunting for opportunities as much as closing them. You will be comfortable working in a hybrid and distributed team environment, have a customer-centric approach, and excel at building strong relationships with decision-makers.

Your attributes

You’ll likely be a great fit if you:

  • Are goal-driven and results-oriented
  • Are self-starting and proactive about building your own pipeline
  • Thrive in a consultative sales environment
  • Are an effective communicator and skilled at negotiations
  • Are highly organised with excellent time management skills
  • Are adaptable and can prioritise effectively, balancing prospecting with progressing live deals
  • Enjoy working in a collaborative team across multiple departments

Your previous experience

We’re looking for someone who:

  • Has 3+ years of experience in a B2B Account Executive or similar role, preferably in SaaS or the healthcare technology sector
  • Has a track record of successfully closing deals with medium to large enterprises
  • Has a proven ability to generate their own pipeline through outbound prospecting, networking and events
  • Is experienced in selling complex technical solutions, including APIs, to healthcare providers or platforms
  • Is comfortable leading negotiations and handling complex sales cycles
  • Is experienced working with CRM and prospecting tools (e.g. Salesforce, Lemlist, etc.)

Particularly valuable experience

  • Selling APIs, developer tools, communications infrastructure or other technical SaaS solutions
  • Working with digital health, telehealth or healthcare technology platforms
  • Supporting customers through technical evaluations, PoCs or platform migrations
  • Experience with account-based outbound strategies and modern prospecting tools

You don’t need to have worked in video communications before. What matters most is your ability to understand a technical product, identify meaningful business problems and create opportunities through thoughtful, targeted selling.

🌎 We believe in everyone

We fundamentally believe talent is distributed to all of us in equal measure. We open our doors (physical or URL) to everyone and we see our differences as a strength; it’s this philosophy that drives us towards our mission.

This means we see your unique history as having value money cannot buy; we believe in the strength of every intersection of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality, marital, domestic or civil partnership status, sexual orientation, gender identity.

What you’ll be doing

Build and own your pipeline

  • Proactively identify and engage digital health, telehealth and other relevant platform businesses.
  • Develop targeted outbound strategies to reach decision-makers across Product, Engineering and commercial leadership.
  • Research prospective customers to understand their current video call infrastructure, business priorities and potential reasons to consider switching providers.
  • Generate qualified opportunities through outbound prospecting, your network, partners and industry events, alongside managing relevant inbound enquiries.
  • Build account plans and execute multi-stakeholder outreach strategies.

Manage the full sales cycle

  • Lead discovery conversations to understand customers’ business challenges, technical requirements, buying processes and timelines.
  • Communicate the value of Whereby Embedded through tailored demonstrations and consultative discussions.
  • Coordinate technical evaluations and proof-of-concept projects with customers and internal engineering teams.
  • Develop compelling business cases and commercial proposals.
  • Navigate procurement, negotiations and stakeholder alignment to close new business.
  • Maintain accurate pipeline records in our CRM and provide reliable forecasts.

Help shape our commercial approach

  • Work closely with Marketing, Product and Engineering to improve how we position and sell Whereby Embedded.
  • Share insights from customer conversations to help inform product priorities and go-to-market initiatives.
  • Contribute to improving our outbound messaging, qualification processes and sales playbook.
  • Take ownership of your results and continuously improve your approach based on performance and customer feedback.

Your progression

This is a senior-level role, with ample opportunity for career progression based on performance. You will have the opportunity to lead key accounts, help shape how we build pipeline in the UK and beyond, and contribute to the long-term growth strategy of Whereby.

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