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Field Marketing Regional Manager

Role overview

Summary

The Field Marketing Regional Manager role focuses on managing and supporting a team of Field Marketing Representatives to enhance their effectiveness in the field. You will drive strategic retail initiatives and sales performance through training, relationship building, and execution of merchandising strategies.

Qualifications

  • Experience in field marketing or related role.
  • Strong leadership and coaching skills.
  • Ability to build and maintain relationships with retail partners and internal associates.
  • Experience in sales analysis and strategy execution.
  • Proficiency in conducting training sessions and product demonstrations.

Responsibilities

  • Manage and lead across large geographic footprint through work-with sessions
  • Successfully recruit, onboard, train and develop new internal associates
  • Monitor and analyze weekly/monthly comparable sales while providing and executing recommendations on strategies to help drive sales at assigned stores
  • Conduct training sessions, demonstration events and specific store walks to help drive sales in the retail environment

Key facts

Hard skills

Other skills

  • Team Leadership
  • Coaching
  • Relationship Building
  • Communication
  • Problem Solving
  • Time Management

About the company

Chervon North America logo

Chervon North America

  • Industrial Machinery & Equipment
  • 201–500
CHERVON is a leading global provider to the power tool, outdoor power equipment and related industries. We build better tools to help build a better world! Our international footprint for collaboration and innovation supports the global markets we serve. With engineering, manufacturing and testing in China and Europe, design teams in China, Europe and North America, and sales and marketing offices in China, Europe, North America and Australia, CHERVON is immediately aware of market developments and needs and is extremely well positioned to innovate new and effective product solutions. Our corporate culture engages our international teams to work closely and efficiently to provide to our customers with excellent products and services of the highest standard. Chervon North America, Inc. includes the North America Corporate Headquarters and Design Team and regional Sales and Marketing offices in five North American locations.

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Job description

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary of Responsibilities: 

The Field Marketing Regional Manager will be responsible for the daily management, training, and support of an assigned team of Field Marketing Representatives. Their main objective is to ensure every Field Marketing Representative is equipped with everything they need to be effective and efficient in the field. Additionally, they will be accountable for execution of strategic retail initiatives across critical retail partners. Through leadership, development & coaching, this position will be expected to achieve team sales, in-store trainings, gaining merchandising space on a weekly, monthly, and annual basis.

Key Job Responsibilities: 

  • Manage and lead across large geographic footprint through work-with sessions

  • Successfully recruit, onboard, train and develop new internal associates

  • Build and maintain relationships with teammates, retail partners and internal associates  

  • Monitor and analyze weekly/monthly comparable sales while providing and executing recommendations on strategies to help drive sales at assigned stores

  • Lead and execute in-store product training with retail associates

  • Develop and execute internal product training with internal associates

  • Ensure Chervon products within retail partners are merchandised to significantly drive sales

  • Conduct training sessions, demonstration events and specific store walks to help drive sales in the retail environment

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