Director, Product Marketing

Director, Product Marketing

Careers at Grace Hill

Department

People

Reports To

VP of People

Location

Remote (US-based)

Employment Type

Full-Time

About The Role

Grace Hill is seeking a highly strategic, data-driven Director of Product Marketing to lead messaging, positioning, product narrative, and content strategy for our growing SaaS platform. This remote based role is ideal for a leader who can operate both at the strategic level and roll up their sleeves to execute in a fast-moving, resource-lean environment.

The Director of Product Marketing will lead and manage a small team of Product Marketers that will work together to amplify demand and sales; working with, executives, customer success,sales leaders, product managers, and demand generation team members, you will play a creator-collaborator-facilitator-driver role in go-to-market planning and execution. You will help arm the Sales and Customer Success organizations with the knowledge and tools needed to accelerate pipeline conversion and close deals. Your overarching goal is to architect and manage a product portfolio strategy and product launch process that optimizes adoption and profitability, including new solutions, cross-sell, and up-sell products.

Key Responsibilities

Product Portfolio Management

• Growth of sales, market share,  profitability and customer retention for our product portfolio by developing and implementing go-to-market (GTM) plans that effectively segment our market, target our customers, and position our products/solutions in the marketplace
• Market, Competitive and Whitespace analysis   
• Partner with Product Management to conductVOC and incorporate market insights into our product roadmaps and coordinate product launches in collaboration with Sales and Marketing teams

Content Creation

• Develop content strategy across the portfolio and lead the team to execute
• Develop industry thought leader content to drive product brand awareness and extend our positioning as a trusted advisor to our current and future customers, including messaging/positioning that aligns with target personas and their customer buying journey
• Drive thought leader channels including webinars and our blog: research and develop topics, and slides, and have the authority to speak to our chosen topics with the aid of internal subject matter experts
• Conduct customer interviews and produce case studies, video scripts, or other types of content speaking to the target audience

Demand Generation & Sales Enablement

• Collaborate with the VP of Demand Gen to support the activation of campaigns aimed at achieving product revenue/business goals, including initiatives that drive product adoption, attach rate, and customer retention
• Maintain competitive analysis for the sales team
• Sales and Customer Success Enablement: Develop internal competitive playbooks/battle cards and other assets to enable the sales team to be effective at positioning the portfolio and accelerating pipeline conversions
• Gather win/loss insights from prospects, customers, and sales to produce a quarterly win/loss report

Leadership

• Lead, mentor, and grow a team of product marketers.
• Be the voice of the customer across the organization—articulating needs and insights to influence strategy
• Collaborate closely with executives to shape long-term brand and product strategy

Qualifications

• 8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing
• 3+ years of leadership experience; successful track record of mentoring and developing Product & Content Marketing teams   
• Proven track record leading GTM launches and crafting compelling product narratives.
• Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging
• Demonstrated ability to build a content strategy that drives measurable results.
• Exp partnering with product, sales, and customer success leaders
• Bachelor's degree or equivalent exp required
• PropTech industry experience a plus
• Proficiency in HubSpot, Salesforce, and marketing automation platforms
• Knowledge of Market, Competitive and Whitespace analysis
• Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferred

What We Offer

• Competitive salary:  $150-165K + Bonus
• Comprehensive health, dental, and vision benefits
• Remote work option
• Collaborative, mission-driven culture

About Grace Hill

Grace Hill helps companies managing multifamily residential properties develop and retain top talent to reduce the operating risk and elevate property performance - with an integrated talent performance management platform encompassing policies, training, and assessment. Our advanced technology-enabled solutions are bolstered by years of multifamily experience, in-depth service level expertise, and outstanding customer support. Today, over 1,600 companies covering a workforce of over 500,000 people rely on talent performance solutions from Grace Hill.

Grace Hill is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status