About Us:
Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Our cutting-edge company strives to become the most trusted, data-centric emergency services partner by uniting fragmented communications into actionable intelligence for first responders. At Intrado, all of our work truly matters.
Responsibilities:
The Digital Engagement Specialist is responsible for developing and executing digital engagement strategies that connect Intrado with customers, prospects, partners, industry audiences, and employees across key digital channels.
This role combines webinar strategy, email marketing, social campaigns, audience engagement, digital campaign execution, and content activation to create connected experiences that build awareness, strengthen thought leadership, generate engagement, and support demand generation.
The Digital Engagement Specialist will play a key role in turning Intrado's content, campaigns, industry insights, and subject-matter expertise into coordinated digital experiences that move audiences from awareness to engagement and ultimately toward action.
Key Responsibilities:
Digital Engagement Strategy
- Develop and execute integrated digital engagement strategies aligned with Intrado's brand, campaigns, business priorities, and audience need
- Help develop campaign plans that connect email, social, webinars, landing pages, content, and calls to action
- Identify opportunities to increase audience engagement across customer journey
- Help to develop audience-specific engagement strategies for prospects, customers, partners, industry influencers, and other key audiences
- Partner with the Director of Brand Strategy & Communications to develop the overall digital engagement roadmap and calendar
- Monitor industry trends, audience behavior, and channel performance to identify new opportunities
Webinar Strategy & Development
- Own the strategic planning and execution of Intrado's webinar program
- Identify compelling topics based on industry trends, customer challenges, product priorities, and thought-leadership opportunities
- Develop webinar concepts, titles, agendas, formats, speaker recommendations, moderator guides, and audience strategies
- Coordinate with executives, subject-matter experts, customers, partners, analysts, and external speakers
- Manage the webinar process from concept through promotion, execution, follow-up, and measurement
- Develop engaging webinar experiences including panels, interviews, fireside chats, demonstrations, customer conversations, and educational sessions
- Establish a consistent webinar calendar aligned to campaigns and business priorities
Email Marketing & Engagement
- Develop and execute email campaigns supporting webinars, campaigns, thought leadership, product initiatives, events, and other communications
- Help to create email journeys that move audiences from awareness to engagement and action
- Analyze open rates, click-through rates, conversions, engagement, and other performance metrics
Social Campaign & Content Activation
- Partner with the Social Media Manager to develop social campaigns that support broader digital initiatives
- Translate webinars, campaigns, research, thought leadership, and industry conversations into social engagement opportunities
- Assist in the development of campaign concepts, social hooks, calls to action, and promotional messaging
- Coordinate social promotion before, during, and after webinars and campaigns
- Help identify opportunities to create stronger audience participation through polls, questions, quizzes, interactive content, and other engagement tactics
- Ensure digital campaigns have consistent messaging across email, social, web, and other channels
- Work with the Content team to turn long-form content into coordinated digital engagement campaigns
- Create campaign briefs and channel plans that clearly define audiences, objectives, messaging, assets, timing, and calls to action
- Coordinate with Creative to ensure digital campaigns have the necessary visual assets
- Help develop landing-page and conversion strategies in partnership with the web development team
Measurement & Optimization
- Establish KPIs for digital engagement programs
- Track webinar registrations, attendance, engagement, email performance, social engagement, conversions, leads, and campaign performance
- Analyze performance and recommend improvements
- Develop regular reporting on digital engagement activities
- Use data to refine audiences, messaging, timing, content, and channel strategies
Qualifications
Required:
- 4+ years of experience in digital marketing, communications, content marketing, campaign management, events, webinars, email marketing, or related disciplines
- Experience developing and executing integrated digital campaigns
- Strong understanding of email marketing, social media, webinars, content marketing, and digital engagement
- Excellent writing, editing, and communication skills
- Strong project management and organizational skills
- Experience working with multiple stakeholders and cross-functional teams
- Experience with email marketing platforms, webinar platforms, social platforms, marketing automation and analytics
- Ability to translate business objectives into audience-focused digital experiences
- Understanding of B2B marketing and demand generation
Preferred
- Prior experience in the Public Safety industry (government, law enforcement, fire, EMS, emergency management, justice)
- Experience supporting complex, high-consideration buying cycles
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Microsoft Planner, Adobe)
Total Rewards:
Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan and flexible spending accounts), and several that go above and beyond – paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance, identity theft protection, an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in work worth doing!
The starting salary is anticipated between $70,000 and $80,000 and will be commensurate with experience.
Intrado is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Intrado maintains a Drug Free Workplace.
