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10491 - Senior Regional Account Manager Midwest

Role overview

Qualifications

  • Strong communication skills
  • Customer service and account management skills
  • Highly organized and problem-solving skills
  • Experience in Circana (IRI) Data analysis

Responsibilities

  • Coach and develop a cohesive team while managing the Meijer account
  • Meet assigned targets for profitable sales volume and strategic objectives
  • Identify potential customers and set approach strategies
  • Develop strong and long-term client relationships

Key facts

Hard skills

Other skills

  • Customer Service
  • Sales
  • Communication
  • Negotiation
  • Problem Solving
  • Strategic Planning
  • Team Building
  • Accountability

About the company

Barcel USA logo

Barcel USA

  • Food & Beverage
  • 201–500
Barcel USA is the snack division of Grupo Bimbo located in the United States. We are an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within United States territory. We manufacture, distribute and sell a great selection of snacks, offering a mix of unique, sweet and spicy products elaborated with the highest quality standards.

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Job description

Description

The Senior Regional Key Account Manager’s responsibilities include maintaining a thorough knowledge of our business and offerings, developing and implementing strategic plans to grow accounts, achieve sales and profitability objectives by effectively managing new and existing accounts, managing and strengthening client relationships, identifying new business opportunities, and coordinating with internal teams to deliver on client/company expectations. As a Senior Regional Account Manager, you should also be results-driven and help us achieve our business goals.

Ultimately, an outstanding Senior Regional Key Account Manager should have strong communication skills, customer service, and account management skills and be highly organized and accomplished at solving problems and closing deals. Also, data governance or experience in Circana (IRI) Data analysis as well as the ability to develop within the team.

What Will I Be Doing

  • Coach and develop a cohesive team in sharing ideas and strategies and ensure deadlines are met. In addition to managing a team, the Sr. RAM will be managing the Meijer account 
  • Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts for all brands/categories 
  • Set and monitor sales targets for each regional account within the territory
  • Identify potential customers and set approach strategies
  • Develop strong and long-term client relationships with goal to be highly relevant and or the preferred supplier
  • Resolve issues and handle complaints quickly and effectively
  • Negotiate contracts and close agreements
  • Support sales team and clients with new features and product launches authorizations on time
  • Get feedback and suggest ways to increase customer engagement 
  • Establishes productive, professional relationships with key personnel at assigned customers at all levels
  • Coordinates the involvement of company personnel, including support, service, management resources, in order to meet account performance objectives and customer’s expectations
  • Deliver annual volume, manage trade spend and profit plan for all brands/categories 
  • Proactively assesses, clarifies and validates customer needs on an ongoing basis
  • Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
  • On-going analysis and review of business trends to identify gaps to plan and execution for all brands/categories 
  • Actively participate in Annual Planning and Forecast process in collaboration with National Offices and DSD Team
  • Develop annual promotion trade plan while adhering to & maximizing Barcel USA’s guardrails and guidelines while ensuring superior execution through consistent customer engagement and buy-in for all brands/categories
  • Actively coordinates and ensures efficiency of customer Joint Business Planning process, assortment & segmentation (POG) reviews, and scorecard sessions using relevant fact-based selling 
  • Drives execution of account programming by collaborating with national and regional head quarter contacts and appropriate Operation Sales teams for all brands/categories
  • Ensure pricing and merchandising objectives are achieved consistently with Portfolio/Brand strategy, account objectives and efficient trade spending
  • Take lead on growth initiatives understanding overall category and competitive trends
  • Identifying opportunities for improvement and proposing new tools and processes
  • Other duties as assigned by your supervisor

Responsibilities

  • This position will be responsible for collaborating and facilitating the team with tools to help Standardize our process across all 3 Business Units (East / Central / West)
  • Understanding overall category and competitive trends through data card resources, IRI platform, and MM application
  • Working and supporting Emerging Brands (Hispanic/Sanissimo/Popcornopolis/Crisps/ Hot Sauce/Mi Tierra)
  • Creating and tracking key KPIs for Regional Accounts Team/Selected Customers
  • Insight and collaborating Cross functioning responsibilities that will align operation
  • Reporting, communicating and supporting Teams on financial budget (Pull and Non-TPR Spend) 
  • Growth Incentive, CMA, and Rebate adherence
  • Working with RGM and BLU Sales Analyst in effective communication of Pre & Post promotional analysis – Gain insight on profitability and market share impact – ROI
  • Strong analytical, administrative, presentation, and communication skills required
  • 100% follow up needed – Accountability and Ownership is key for this position to be successful

Deliver effective forecasting of business and supporting of Mid-West customers

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