Promo Writer-HINDI

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Kuku FM

Role overview

Qualifications

Experience in writing for video promos
Understanding of storytelling
Knowledge of audience psychology
Performance-driven content creation

Responsibilities

Create high-performing video promos for microdramas
Write engaging promo scripts, hooks, supers, and voiceovers
Watch shows to identify strong scenes and emotional moments
Collaborate with video editors to bring concepts and scripts to life

Key facts

Remote from: India, Asia, South Asia, APAC
Fixed term
Junior (1-2 years)
Novelist
English

Hard skills

Other skills

Creativity
Collaboration

About the company

Kuku FM

Music & Audio
51–200

We are not just India’s favorite audio entertainment platform. We are a space where stories and ideas come to thrive. We have excellence and listener obsession in our DNA. We trust the process, and believe in results. If you’re passionate about making a mark in the world of audio entertainment and have the skills to propel our mission forward, we’d love to hear from you. Audiobooks. Audio Series. Originals. Audio Shows. Book Summaries. Guides & Courses. Audio Adaptations. Musicals. (and counting…) in 20+ genres and 8+ languages. Accessible through mobile app and website. Available on Android and iOS.

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Job description

What You'll Do:

Create high-performing video promos for microdramas across different formats.
Write engaging promo scripts, scroll-stopping hooks, supers, and voiceovers that instantly grab attention.
Watch full shows/episodes to identify the strongest scenes, characters, conflicts, reveals, and emotional moments to build compelling promos.
Turn a show's core selling point into sharp, engaging messaging that drives views and app installs.
Collaborate closely with video editors to bring creative concepts and scripts to life.
Analyse Meta ad performance metrics such as CTR, thumbstop rate, hold rate, and install conversion to understand what works.
Use performance insights, audience behaviour, market research, and competitor analysis to continuously improve creatives.
We are specifically looking for experienced writers who understand storytelling, audience psychology, and performance-driven content, rather than freshers or interns.