Personalization Lead Analyst

Personalization Lead Analyst 
 
Meet the Team 
Cisco's Digital Marketing and Web Experience team is transforming how customers and partners engage with Cisco through personalized, data-driven digital experiences. Our team plays a critical role in connecting Cisco's global audiences with relevant content, solutions, and experiences that strengthen engagement and drive measurable business outcomes. We operate in a collaborative, highly cross-functional environment, partnering with Integrated Marketing, Product Marketing, Data Analytics, and Technology teams across Cisco. With significant investment in Adobe Experience Cloud and a growing focus on AI-driven personalization, we're building the next generation of digital experiences across Cisco.com. Join a team where innovation, autonomy, and the opportunity to influence personalization at enterprise scale are central to what we do. 
 
Your Impact 
Own and execute Cisco's enterprise web personalization strategy, developing a multi-year roadmap that delivers relevant, engaging experiences across Cisco.com and supports measurable business growth. Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion. Partner with Marketing Intelligence, Data Analytics, and Technology teams to transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams. Establish performance metrics, evaluate A/B and multivariate testing results, and translate findings into recommendations that influence digital marketing priorities and investment decisions. Advance Cisco's personalization capabilities by identifying opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver more relevant customer experiences at scale. 
 
Minimum Qualifications 
• 8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization. 
• Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization. 
• Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results. 
• Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments. 
• Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives. 

Preferred Qualifications 
• Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics. 
• Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua. 
• Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations. 
• Demonstrated ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority. 
• Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences. 

Why Cisco? 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.