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Creative Marketing Manager

Role overview

Qualifications

  • Experience creating creatives for digital advertising on Meta, TikTok, In-App, YouTube, or other performance channels, with a focus on CR, CPA, and ROAS
  • Experience running creative and competitor research
  • Hands-on experience with AI tools for idea generation, task automation, and content creation
  • Deep understanding of digital trends and a readiness to test new tools and approaches

Responsibilities

  • Come up with fresh concepts for video, static, and playable creatives
  • Track CTR, CPI, CPA, and ROAS, and decide what to scale, tweak, or kill based on data
  • Work side by side with media buyers and designers to push results forward
  • Own the improvement of CPA, conversion, ROAS, and LTV through a systematic approach to creatives

Key facts

Hard skills

Other skills

  • Creative Thinking
  • Collaboration
  • Problem Solving

About the company

Risk.Inc logo

Risk.Inc

  • Gambling & Betting
  • SME
  • 201–500
Smart risk is a crucial part of success. That’s why our team is paving the way in iGaming with unconventional solutions. Risk it all, win it all! Operating in 10 countries, we’re a global high roller in gambling and betting. We serve over 300k+ customers with 450+ employees across 20+ locations worldwide. Our mission is to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations. The recent digital transformation of iGaming has turned its major players into tech giants. What groundbreaking changes lie ahead? At Risk.Inc, we won’t wait! Powered with a strong culture of initiative and ownership, we’ll lead the gambling pivot. Join our team of smart risk-takers on a quest to uncover the future!

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Job description

Who We Are:
An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

We are looking for a Creative Marketing Manager to join our team.

What you will do:

Create
- Come up with fresh concepts for video, static, and playable creatives
- Write sharp briefs for designers and the production team, so ideas turn into assets fast

Analyze
- Track CTR, CPI, CPA, and ROAS, and decide what to scale, tweak, or kill based on data
- Keep an eye on competitors and trends, and bring the best of what you find into our work
- Spot the creative patterns and winning approaches that perform again and again

Grow
- Work side by side with media buyers and designers to push results forward
- Own the improvement of CPA, conversion, ROAS, and LTV through a systematic approach to creatives
- Keep building and improving our creative system, and scale what works to new GEOs and directions
- Find new tools and best practices, and bring them into the process

What we are looking for
- Performance mindset: experience creating creatives for digital advertising on Meta, TikTok, In-App, YouTube, or other performance channels, with a focus on CR, CPA, and ROAS
- Research skills: experience running creative and competitor research
- Video know-how: you create and adapt videos in different formats, including UGC content, and you use AI tools to do it faster and better (required)
- Data-driven thinking: you analyze campaign results, understand the key metrics, and make decisions based on numbers, not gut feeling
- Trend radar: deep understanding of digital trends and a readiness to test new tools and approaches
- AI fluency: hands-on experience with AI tools for idea generation, task automation, and content creation

Our Benefit Cafeteria is Packed with Goodies:

  • Children Allowance

  • Mental Health Support

  • Sport Activities

  • Language Courses

  • Automotive Services

  • Veterinary Services

  • Home Office Setup Assistance

  • Dental Services

  • Books and Stationery

  • Training Compensation

  • And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.

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