Lifecycle Marketing Manager

About the role

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

• Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
• Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
• Own segmentation: know which user attributes and events we have, and work with product on what's missing.
• Set up and maintain channel integrations together with engineering.
• Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
• Build channel reporting and explain results simply to the team.
• Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.
  
  What you bring
• 3+ years in CRM / lifecycle / retention marketing in product companies, including 1+ years owning the channel end-to-end with a revenue KPI.
• Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
• Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
• Solid deliverability and GDPR basics.
• Strong writing and an ethical, care-driven approach to retention.
  
  Who you are
• Owner: you finish what you start and take on areas nobody owns yet.
• Systems thinker: you design how the whole channel works, not just the next campaign.
• Clear communicator: you can explain complex logic simply.
  
  Nice to have
• WhatsApp Business API or push notifications.
• Experience in health, wellness or mental health products.
• SQL basics; Mixpanel, Looker or BigQuery.
• Working across two or more markets/languages.