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Ads Ops + Ad Product Selling Specialist

Role overview

Qualifications

  • Background at a digital publisher or media company in ad ops, ad product, or revenue operations
  • A track record of launching at least one ad product or new ad format
  • Strong pitch deck and sales storytelling skills
  • A solid understanding of the ad tech ecosystem (ad servers, SSPs, DSPs, exchanges, PMPs)

Responsibilities

  • Support online publisher operations and ad ops, including campaign setup, trafficking, and delivery
  • Build new ad products and formats and take them to market
  • Create pitch decks, media kits, and sales materials for agency and brand audiences
  • Help optimize yield, fill rates, and revenue across programmatic and direct channels

Key facts

Hard skills

About the company

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smartdept.

smartdept. is a nationwide creative, digital, and marketing talent resource. We provide companies with remote, hybrid, and on-site freelance, contract, direct hire, and contract-to-hire candidates. Our ability to service customers of all sizes, while still taking a boutique approach to service, allows us the best chance to cultivate the successful relationships we value. What we staff: Marketing account coordinator / executive account manager agency account supervisor account director account planner media buyer/planner brand / product manager marketing manager marketing strategist channel manager promotions manager public relations manager event planner / manager merchandising direct marketing circulation specialist market researcher consumer insights data analyst database / CRM manager web analyst SEO / SEM manager online marketing manager digital strategist / CMO marketing manager marketing director / CMO Print graphic designers art directors creative directors illustrators production artists technical writers proofreaders/editors copywriters traffic coordinators project managers production coordinators production managers mock up artists Web and Multimedia web designers multimedia designers 3d animators motion graphics artists content strategists content writers presentation specialists web developers coders interactive art directors interactive project managers interactive creative directors web producers database architects information architects

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Job description

 smartdept. is searching for an Ad Ops & Ad Product Specialist for a digital media client. This is a fully remote freelance opportunity.

The ideal candidate comes from the publisher side of digital advertising. You've run ad operations, built and launched ad products, and know how to package and pitch inventory to agencies and brands. You understand how publishers make money from programmatic and direct-sold advertising, and you're comfortable working across ad servers, SSPs, exchanges, and other ad tech partners.

What You'll Do:

  • Support online publisher operations and ad ops, including campaign setup, trafficking, and delivery
  • Build new ad products and formats and take them to market
  • Create pitch decks, media kits, and sales materials for agency and brand audiences
  • Work with ad tech intermediaries such as SSPs, ad exchanges, and similar partners
  • Help optimize yield, fill rates, and revenue across programmatic and direct channels

What You'll Need:

  • Background at a digital publisher or media company in ad ops, ad product, or revenue operations
  • A track record of launching at least one ad product or new ad format
  • Strong pitch deck and sales storytelling skills
  • A solid understanding of the ad tech ecosystem (ad servers, SSPs, DSPs, exchanges, PMPs)
  • Hands-on experience with an ad server such as Google Ad Manager (GAM)

Nice-to-Have Skills:

  • Header bidding experience (Prebid, Amazon TAM/UAM)
  • Experience with SSPs such as Magnite, PubMatic, Index Exchange, or OpenX
  • Private marketplace (PMP) and programmatic guaranteed deal setup
  • Yield management and pricing strategy (CPM, floor pricing)
  • Audience data, first-party data, or contextual targeting products
  • Experience with video, CTV, native, or high-impact ad formats
  • Revenue reporting and analytics (GAM reporting, Looker, or similar)

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