APAC Marketing Program Manager (Connect, Attach and Retain Programs)

Job Description

The APAC Marketing Program Manager (Connect, Attach and Retain programs) plans and coordinates marketing programs and campaigns to promote Agilent’s life sciences solutions, services, consumables diagnostics, genomics and cell analysis portfolios with a focus on increasing Customer Lifetime Value.   The objective of these campaigns is to generate demand through innovative marketing strategies that grow business and capture market share, whilst upselling and cross-selling across the portfolio.  The ideal candidate is an experienced marketer who has demonstrated success in developing and executing marketing campaigns in support of product launch and commercialization as well as sustaining demand generation campaigns.

This position offers the opportunity to blend your business, creative and technical savvy to develop and manage marketing programs for the APAC region, to drive growth and enhance our customers’ experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification, development and execution for successful promotion and revenue growth of the portfolio.

The position requires strong marketing program and campaign design skills, including an ability to understand customer needs and translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customers’ interactions with Agilent.

Responsibilities

• Creates innovative marketing program strategies to capture market share for Agilent across all business units
• Collaborates with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs
• Collaborates with global product and program managers, and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion and commercialization plans
• Performs financial analyses and building business cases for programs; Identifying target audiences and offers for a program; Working with marcom to develop program plans and the appropriate MarCom mix; define content requirements for programs.
• Drives insights from data analytics to identify upsell and cross sell opportunities
• Measures and evaluates the short- and long-term impacts and return on investment of programs.
• Works with the respective sales channels to monitor and analyze competitive information and customer data to facilitate effective program development and optimization that drives higher volume and quality of funnel.

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek -so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com 

Qualifications

• Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree, along with 10+ years of relevant experience.
• Minimum of 5 years of demonstrated results in a marketing role
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products
• Demonstrated results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives
• Effective project management and organizational skills
• Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
• Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
• Strong initiative and creativity
•  Proven ability to understand the needs and buying influences of a scientific target audience
• Excellent written and oral English communication skills; bilingual in a regionally relevant language is a plus
   

Additional Details

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