Director of Growth Marketing

Director of Growth Marketing

Reports to: VP of Marketing

Location: Remote

Position Overview

The Director of Growth Marketing is an important strategic leader at HealthMark Group not only within the marketing team, but across the organization. This person collaborates cross-functionally as a senior leadership team member to help set strategy and drive the execution of go-to-market objectives. 

The central objective of this role is to drive scalable, measurable revenue growth through integrated demand generation, digital marketing and sales-aligned programs. You’ll be responsible for owning the marketing tech stack along with the growth operations function to support the HealthMark growth engine. This is a hands-on leadership role, combining the management of a team with tactical execution, and a successful candidate will be comfortable with that balance. This is very much a player/coach opportunity.

Key Responsibilities

Demand Generation

• Own, manage and execute a data-driven demand generation strategy designed to increase pipeline contributions YOY
• Manage current demand generation programs including email, tradeshows, paid digital, website; continuously test and evolve tactics to optimize program success
• Own a prospecting data strategy, including data enrichment, segmentation, targeting and messaging 
• Support sales enablement through campaigns, content and strategic insights
• Introduce new demand generation programs
• Define and implement modern campaigns aligned to target accounts and buying stages

Team and Cross-Functional Leadership

• Partner with the VP of Marketing to set and manage team objectives and priorities 
• Hire, mentor and manage growth marketing managers and specialists 
• Collaborate with sales leaders to align on go-to-market priorities
• Partner with leadership on strategic planning, forecasting and resource allocation
• Play an active role in executive-level growth strategy discussions

Sales & Marketing Operations 

• Own the marketing tech stack including HubSpot and connected tools for data, intent, enrichment and analytics. Provide ongoing oversight for current stack and strategic recommendations for future tool and solution investments. 
• Set a successful AI strategy for your team, leveraging AI to improve speed, quality and insight while building human judgement and oversight into the process
• Own sales and marketing analytics, reporting and performance tracking; establish reporting cadences to drive accountability and decision-making
• Design and run A/B tests, conversion rate optimization and attribution modeling

Requirements

• 10 years of B2B marketing experience, including 4 years leading people and programs
• Experience in healthcare technology or services, or a similarly highly regulated industry
• Previous hands- on experience with CRM such as Salesforce or HubSpot
• Previous experience with Attribution Modeling

Skills

• Strong analytical mindset with experience in performance tracking and attribution
• Ability to operate both strategically and tactically in a fast-paced environment 
• Proven success driving pipeline growth in a data-driven marketing environment
• Attention to detail and organization, both for yourself and for a team 
• Demonstrates a bias for action and quick decision-making under tight deadlines
• Applies a strong sense of ownership to resolve issues and deliver results swiftly.

Note: This job description is intended to provide a general overview of the position and does not encompass all job-related responsibilities and requirements. The responsibilities and qualifications may be subject to change as the needs of the organization evolve.

This role does or may require regular access to Protected Health Information (PHI) and/or confidential client data. The incumbent must demonstrate a strong understanding of confidentiality requirements, adhere to all HIPAA regulations and organizational privacy and security policies, and report any known or suspected unauthorized access, use, or disclosure of PHI immediately to the Privacy Officer or Information Security team. This position requires timely completion of all required company-sponsored and regulatory training programs