Marketing Advisor – Sports Clubs & Leagues
Job Type: Independent Consultant / Advisor
Engagement: 3 Months, with potential extension
Work Arrangement: Remote
Reporting To: Sales Team
- Marketing advisor: Must have US sports clubs/ leagues experience
About the Opportunity
We are seeking a Senior Sports Marketing Advisor with deep expertise in sports marketing, fan engagement, campaign strategy, sponsorship activation, audience growth, CRM, digital marketing, and commercial marketing.
The advisor will support the organization in developing and positioning marketing solutions for sports clubs, leagues, teams, and related sports organizations. The role will focus on helping clients improve marketing effectiveness, fan engagement, personalization, campaign execution, and measurable revenue outcomes.
Key Responsibilities
Marketing & Business Development
- Build relationships with senior marketing, fan engagement, sponsorship, CRM, digital, and commercial leaders within sports organizations.
- Support positioning of marketing solutions and communicate their business value and relevant use cases.
- Participate in executive briefings, client discovery calls, opportunity discussions, and GTM planning.
- Identify qualified sports marketing opportunities and support the sales cycle through SOW signing.
- Provide market intelligence on sports marketing priorities, buying centers, challenges, and investment trends.
- Identify adjacent opportunities across data, AI, analytics, digital operations, sponsorship, revenue growth, and fan experience.
Sports Marketing Advisory
- Fan acquisition, retention, loyalty, and lifecycle marketing.
- Campaign strategy, execution, measurement, and optimization.
- Audience segmentation and personalization.
- CRM, CDP, Fan 360, and marketing data activation.
- Sponsorship activation and ROI measurement.
- Digital, social, email, mobile, web, and omnichannel engagement.
- Ticketing, memberships, merchandise, sponsorship, and subscription revenue growth.
Sponsorship & Revenue Analytics
- Measure and improve sponsorship ROI.
- Optimize sponsorship inventory and activation performance.
- Identify opportunities to improve ticket sales and membership revenue.
- Support dynamic pricing, subscription, merchandising, and commercial analytics initiatives.
AI & Data Opportunities
- AI-powered fan engagement.
- Predictive analytics and churn prediction.
- Next-best-action recommendations.
- GenAI-driven fan experiences.
- Marketing and content optimization.
- Fan 360 and personalized fan journeys.
Required Qualifications
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15+ years of experience in sports marketing, fan engagement, CRM, sponsorship marketing, digital marketing, campaign management, marketing operations, or commercial marketing.
- Strong experience working with sports clubs, leagues, teams, governing bodies, rights holders, or sports properties.
- Experience with major professional sports organizations, leagues, or sports properties is highly preferred.
- Strong executive presence and ability to engage with CMOs, CROs, sponsorship leaders, fan engagement leaders, digital leaders, and data/analytics executives.
- Proven ability to translate sports marketing challenges into business and GTM opportunities.
- Strong understanding of sports business operations and commercial models.
- Knowledge of CRM, CDP, loyalty/membership platforms, fan engagement technologies, data & analytics, AI, and digital transformation.
Network Requirements
Established relationships with:
- Chief Marketing Officers (CMOs)
- Chief Revenue Officers (CROs)
- Sponsorship Leaders
- Fan Engagement Leaders
- Digital Transformation Leaders
- Data & Analytics Leaders
- Senior executives across sports clubs, leagues, teams, and sports properties
Success Metrics
- Marketing-led executive introductions generated.
- Qualified sports marketing opportunities sourced.
- Strategic meetings arranged with key decision-makers.
- Marketing solution discussions initiated.
- Adjacent marketing, data, AI, and analytics opportunities identified.
- Pipeline and revenue influenced.
- SOWs supported or influenced through signing.
Engagement Details
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Duration: 3 months initially, with potential extension.
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Work Arrangement: Remote.
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Reporting: Sales Team.
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Scope: Support the end-to-end sales cycle through SOW signing.
This is a remote position.
Compensation: $50.00 - $52.00 per hour
About
In the perfect storm of technology forces shaping the business world, the question is not whether companies need to adapt to stay competitive but which tech partner to trust for long-term business improvement and transformation needs.
That’s why iShare was founded: to be that credible IT partner that cuts through the buzzword clutter to deliver real value by real people. And that starts with doing the basics right.
Who We Are
Based in New Jersey, iShare is a boutique IT consulting firm with strategic advisory, development, and staffing services designed for specific industry verticals. iShare was founded to fill a real market need – with so much noise about cloud, big data, and information security, companies today are adopting software product after product and losing sight of which they need and why, while what they really need is credible consulting that takes the time to understand their company’s unique scenario and requirement, and then architect a solution accordingly.
Recognizing this gap, senior industry executives put their credibility on the line to form iShare and ensure they create a fulfilling experience with lasting value for all stakeholders – customers, employees and partners. iShare leadership team has 20+ years average IT experience and is well-rounded in technology, operations, account and customer management. Our experience spans C-Suite positions with Fortune 100 firms as well as mid-tier firms. Our background includes stints at multibillion-dollar ITO / BPO firms as well as startups.
