Specialist - Marketing Operations

Company Description

Company Description

Are you ready to accelerate your career? Join Cielo as a Specialist - Marketing Operations! A career at Cielo will give you the opportunity to work with the industry’s smartest people and to take ownership of your success!   Cielo is a brand that reflects our big idea – that talent is rising – and with it our opportunity to rise above. We create careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.

Cielo is the world's leading Talent Acquisition Partner. We deliver a better talent experience for everyone through Talent Acquisition, Search, Consulting, and Digital Accelerators™. With our fresh approach – we design and build comprehensive, proven solutions inspired by technology to find and keep the unique talent that elevates our clients above the competition.

Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law. Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting Cielo Talent Acquisition at talent.acquisition@cielotalent.com

Job Description

 The Specialist - Marketing Operations, supports the execution, optimization, and operational management of marketing campaigns, digital content, and marketing technology processes that enable global brand, demand generation, and revenue marketing initiatives. This role combines campaign operations, marketing automation, CRM and database support, website content management, reporting, and quality assurance to keep marketing programs running accurately, efficiently, and measurably. The Specialist contributes to performance analysis and recommends improvements based on campaign, channel, and database insights.

The incumbent must be detail-oriented, comfortable managing high-volume work across multiple systems and stakeholders, and able to balance speed, accuracy, and process discipline in a fast-paced environment. Strong communication, organization, documentation, and problem-solving skills are required to support consistent execution and continuous improvement.

Location: This vacancy is open to US citizens who hold the right to live and work within the United States. 

Work Set up: Remote - US based - (Working either Eastern or Central Time-zone).

Essential skillset: Ideal candidates will demonstrate experience in content management systems (CMS), Have working knowledge of SEO and B2B/B2C marketing, with a strong background in email campaign operations. Success in this role requires expertise in audience segmentation, marketing automation, workflow management, A/B testing, campaign analytics, and continuous optimization to improve engagement and business outcomes.

Duties and Responsibilities

 Leads campaign operations execution for email marketing programs, including project management, audience segmentation, program build, workflow setup, personalization support, QA, deployment readiness, performance tracking, and post-launch optimization to drive engagement with content and establish Cielo as the leading resource and thought leader for talent acquisition.

• Proven experience liaising with external partners and vendors to design, build and refine email marketing templates, applying mobile-first design principles to ensure optimal performance across devices.
• Maintains accurate and timely details in the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and other tracking systems to support team visibility, reporting consistency, and operational governance.
• Provides recommendations and ongoing analysis for A/B testing and optimization, including test planning, hypothesis development, results interpretation, and documentation of learnings to continuously improve engagement and campaign performance.
• Compiles, standardizes, and maintains monthly metrics across marketing platforms, supports dashboard inputs and recurring reporting, and helps analyze channel, campaign, funnel, and database performance to uncover trends, risks, and optimization opportunities.
• Maintains and updates Cielo’s website, including building, testing, and publishing web pages through Cielo’s content management system while supporting content accuracy, AEO/SEO readiness, user experience, accessibility, and web governance standards.
• Contributes to CRM database health by identifying and resolving duplicate records, invalid or incomplete data, suppression and compliance issues, inaccurate campaign associations, and other data quality concerns that affect segmentation, reporting, and lead management.
• Imports and validates contact lists for marketing, business development, events, content syndication, and other programs, ensuring list formatting, field mapping, source documentation, consent or suppression checks, and campaign association are completed before activation.
• Evaluates the quality of leads generated from advertising, content syndication, events, and other acquisition channels to better understand ROI, improve lead source accuracy, and make applicable CRM updates that support database quality, lead routing, follow-up, and reporting.
• Supports day-to-day marketing technology operations, including troubleshooting platform issues, documenting processes, coordinating with internal stakeholders and vendors, and identifying opportunities to improve system workflows, data flow, and operational efficiency.
• Proficient in project management applications (e.g., Monday.com) to log and track the progress of multiple projects, campaigns, and individual actions, owning the planning and scheduling of email communications.
• Comfortable adapting plans at short notice, such as reprioritizing or resequencing email promotions in response to content readiness or last-minute scheduling changes.
• Maintains and demonstrates knowledge of best practice digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies to support successful campaigns in a B2B environment, continuously testing and optimizing based on performance data (e.g., A/B testing, KPI tracking, and campaign reporting) to drive ongoing improvement.
• Leads and/or participates in additional projects as assigned.

Qualifications

Education 

Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Experience

• 3-5+ years of marketing experience in a B2B / B2C organization.
• Demonstrated experience with marketing technology platforms such as Marketo, Salesforce, Content management systems, Google Analytics, reporting dashboards, or market-equivalent marketing automation, CRM, web, analytics, and data management tools.
• Experience in data analysis and interpretation, with a focus on deriving actionable insights from campaign, channel, funnel, web, and database performance to inform strategy, execution, optimization, and decision-making.
• Experience in content syndication programs and paid advertising is a plus. Knowledge of SEO, GEO & AEO preferable

Exposure

• Excellent verbal and written communication skills.
• Ability to present information to employees and leadership in a detailed and professional manner.
• Solid understanding of B2B / B2C marketing strategies and tactics.
• Understanding of lead management processes and best practices for data management within a marketing context.
• Knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR is required.
• Exposure to collaborative cross-functional work environments, with the ability to effectively communicate, document requirements, manage timelines, coordinate reviews, and collaborate with diverse teams across marketing, business development, sales, IT, analytics, and external partners.
• Awareness of industry updates, emerging technologies, AI-enabled marketing practices, privacy requirements, and best practices in marketing operations, digital experience, data quality, and technology management.
• Comfortable working in fast-paced, growth-oriented environments.

Additional Information

All your information will be kept confidential according to EEO guidelines.