YouTube Graphics Fellow

About MPU

More Perfect Union is an advocacy, journalism, and education organization with a mission to build power for the working class. Since launching in February 2021, More Perfect Union’s Emmy award-winning coverage has garnered 8 million followers and subscribers. We are the fastest growing news/politics YouTube channel.

About the Position

We are hiring a creative and detail-oriented Youtube Graphics Fellow to support our production team. This is a remote, 6 months fellowship.

The YouTube Graphics Fellow will contribute to the essential work of creating highly compelling, original thumbnails for our long-form YouTube videos. They will collaborate closely with team members — including video producers, editors, and fellow designers — to conceptualize, create, and test thumbnails and video titles, with the goal of driving engagement on YouTube and capturing attention from millions of viewers. 

This position requires excellent graphic design and illustration skills, as well as a strong understanding of More Perfect Union’s mission and editorial goals. The YouTube Graphics Designer must think creatively and strategically about how to frame stories and depict video subjects and policy issues to maximize viewer interest. They should be able to work both independently and collaboratively, and have strong organizational skills in order to keep their work on track and consistently meet deadlines.

Core Responsibilities

• Manage distribution of More Perfect Union content across platforms, ensuring that content is uploaded in a timely manner and is accompanied by engaging copy, titles, alt text, and thumbnails; 
• Coordinate with social team members to manage posting schedules and update content calendars;
• Optimize posts for engagement and search, including workshopping and tailoring graphics headlines and video titles/text on screen;
• Run A/B tests, monitor post performance, and make adjustments as needed to maximize reach and viewership;
• Monitor analytics, audience sentiment, and social media trends, and translate learnings into actionable insights for team members on a weekly basis; 
• Flag engaging content produced by outlets and creators doing work that is adjacent to MPU or which could inspire the social team to improve its work;
• Engage with our followers by responding to comments, questions, and DMs, directing comments to appropriate team members as needed;

• Complete assignments from supervisor and colleagues and meet deadlines;
• Operate in a nimble environment; 
• Other duties as assigned.

Experience/Qualifications

• Experience with adobe creative suite - proficiency in Photoshop and experience with Illustrator;
• Experience using Canva for design boards;
• Experience creating graphics and/or thumbnails for social media;
• Solid understanding of the interface, best practices, algorithms, and metrics of YouTube
• Avid consumer of news from a variety of sources ranging from mainstream outlets to independent and social media;
• Significant interest in and knowledge of U.S. politics and economic justice issues;
• Excellent written and interpersonal communication skills;
• Exceptional organizational skills, attention to detail, and ability to manage many priorities at once; 
• Ability to work independently in a remote, work-from-home environment.