SVP, Business Transformation (BX)

Job Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that delivers unique, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1000 companies have partnered with Merkle to maximize the value of their customer portfolios.

With 16,000+ teammates across 50+ global offices, we bring together diverse expertise: 5,000+ technologists and engineers, 4,500+ data analysts and scientists, 3,000+ strategists and operators, 2,500+ loyalty and engagement experts, and 1,000+ designers and UX professionals. As part of Dentsu, we combine media and creative excellence with data, CX, and technology depth to deliver end-to-end solutions.

The BX practice acts as a strategic advisory unit for the client C-Suite focusing on a range of topics around corporate transformation from purpose and vision, sustainability, the growth of an existing business, creation of new businesses and internal transformations. It helps to bring the very best of the network to clients to solve their business challenges. In response to the change in how businesses engage with consumers, Dentsu is therefore set up to offer clients a cohesive end-to-end service which meets clients’ needs of speed, quality and value in a digital-first environment.  

Opportunity & Role Purpose 

We are seeking a visionary Strategic Business Designer to join our global Business Transformation (BX) Team. In this role, you will drive international growth and organizational evolution for our clients, acting as an internal transformation advisor. You will blend structured management consulting principles with cutting-edge technology and human-centric product design. Working within a core BX Team, you will translate complex global market data into compelling, high-stakes narratives that secure stakeholder buy-in, modernize our operational models, and scale cross-border revenue streams and products.

Core Responsibilities

• Pitch Leadership: Act as the BX lead on priority global pitches and new-business pursuits. Bring the BX point of view into the room early, probe and reframe business challenge with agility, imagination, and purpose.
• Senior Client Engagement: Build trusted-advisor relationships at the CMO, CSO, and CEO level. Run diagnostic sessions alongside account teams and move client relationships into enterprise strategy.
• Codifying the BX body of work: Serve as the primary author and keeper of next-generation BX materials. Turn the practice’s thinking and live client work into frameworks, points of view, and signature assets that carry the BX brand and get reused across markets.
• Product-Led Transformation Strategy: Partner with cross-functional product and engineering teams to drive the discovery, user journey mapping, and design of next-generation digital media products and ad formats.
• Strategic Narrative Design: Translate complex transformation roadmaps, regional data sets, and technical insights into a clear internal narrative that aligns decentralized global teams behind a shared point of view.
• Case studies and proof points: BX-grade case studies with named clients, and outcomes.
• Signature IP: Develop and maintain the practice’s owned assets, including diagnostic frameworks and any published index.

Key Skills & Requirements

• Consulting & BX Frameworks: Mastery of structured problem-solving models (e.g., MECE, Issue Trees, SWOT) and change management methodologies to navigate ambiguous corporate environments.
• AI & Tech Literacy: Practical understanding of generative AI workflows, algorithmic audience targeting, predictive analytics, and emerging media channels.
• Product Design Principles: Competency in design thinking, rapid prototyping concepts, and collaborating with UX/UI teams to enhance digital platform engagement.
• Storytelling Prowess: Exceptional capability to craft persuasive presentations and data visualizations that influence C-suite stakeholders and drive transformation buy-in.
• Commercial & Transformation Acumen: Deep expertise in advanced marketing attribution models, Media Mix Modelling (MMM), and measuring the financial impact of business transformation initiatives.

Desired Background

• Education: University degree in Business, Marketing, Computer Science, Media Studies.
• Experience: 10+ years of experience in management consulting, business transformation, digital product strategy, or corporate strategy.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, Metro Detroit, Los Angeles, and New York City, are expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other hub offices at any time.

Employees who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of work location, employees are expected to remain flexible to support business and client needs, which may include attendance in an office.

Additional Information

The annual salary range for this position is $206,000 - $375,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. This position is also eligible for discretionary incentive compensation.

Benefits include:

• Medical, dental, and vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays annually
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits in accordance with company plans and policies. For additional information regarding benefits, please visit: www.dentsubenefitsplus.com.

To begin the application process, click the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted regarding next steps.

#LI-CP1 #LI-MERKLE

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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