About Alpha USA
Alpha USA exists to equip and serve the Church in its mission to help people discover and develop a relationship with Jesus. Every staff member at Alpha plays a critical role in advancing this mission, contributing to a culture of prayer, hospitality, evangelism, and innovation.
PURPOSE OF ROLE, SPECIFIC RESPONSIBILITIES (INCLUDED BUT NOT LIMITED TO):
We're looking for someone who thinks in stories and executes in strategy, a rare combination of creative instinct and editorial discipline who can own Alpha USA's content and communications lane from concept to published.
The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA's brand storytelling and external communications. This isn't a role for someone who waits for a brief. This role is perfect for someone who writes the brief, then executes it.
You'll work closely with the Senior Director of Communications & Marketing and collaborate across the growth marketing, creative, and experiential teams to ensure Alpha's voice is consistent, compelling, and built to move people.
Content Strategy & Editorial Direction
- Own and maintain Alpha USA's editorial calendar across channels — blog, email, social, and long-form content
- Set the content strategy for key campaigns and audiences, thinking audience-first before deciding on format or channel
- Develop and steward Alpha USA's brand voice, ensuring consistency across every piece of content the team produces
- Commission, brief, and edit content produced by team members, freelancers, and ministry partners
Copywriting & Storytelling
- Write and edit across formats: email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling
- Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life
- Adapt Alpha Global creative assets and messaging for the US context — contextualizing, not recreating
- Develop compelling narratives for lead gen campaigns in partnership with the Marketing and Campaign Manager
Channel Ownership
- Oversee the Alpha USA blog — editorial standards, publishing cadence, and SEO alignment
- Own external email communications beyond campaigns (newsletters, updates, thought leadership sends)
- Collaborate with the Social Media Coordinator on content planning, ensuring brand voice consistency across organic channels
- With the direction of the Senior Director of Marketing and Communications, serve as the content and comms lead for organizational moments (ex: product launches, The Alpha Conference, key announcements)
Team Leadership & Cross-functional Collaboration
- Set strategy, provide direction and create content and communications to be used across the organization
- Partner with the Lead Designer to ensure creative and copy work in alignment
- Work with ministry teams (Envision, Generations, Equip) to understand audience needs and translate them into content that serves organizational goals
- Bring an audience-first perspective into cross-functional planning conversations before tactics are decided
ESSENTIAL SKILLS, EXPERIENCE AND EDUCATION:
- 5+ years in content strategy, communications, or brand storytelling — ideally in a nonprofit, ministry, or mission-driven organization
- Exceptional writer across formats: you can write a punchy social caption and a 1,200-word narrative piece, and they both sound like the same brand
- Demonstrated experience building or stewarding a content strategy, not just executing one someone else designed
- Comfort with photo and video concepts — you don't need to shoot everything, but you can direct creative and brief a freelancer well
- Familiarity with HubSpot or similar marketing automation platforms; you understand how content feeds a nurture sequence
- Experience working across teams — you can translate ministry goals into marketing strategy without losing either
Nice to Have
- Experience in a faith-based or church-adjacent organization
- Background in or exposure to Catholic audiences or multicultural ministry contexts
- Basic Adobe Creative Suite or Canva familiarity — enough to give informed creative direction
- Experience managing or developing an early-career team member
DESIRABLE CHARACTERISTICS:
- Mission-driven and people centered, with a genuine desire to enable others through technology.
- Clear, steady leader who brings calm, structure, and focus in complex or ambiguous situations.
- High ownership mindset, taking responsibility from idea through execution and follow-through.
- A builder’s instinct—energized by imagining what Alpha’s technology could become, not only maintaining what it already is.
- Embodies Alpha culture (prayer, invitation, hospitality, generosity).
- Adheres to Alpha Staff Operating Values.
- Able to navigate tensions between agility and governance–able to create clear, simple pathways for teams adopting new tools, etc. Without compromising data or security.
COMPETENCIES & ATTRIBUTES
- Embodies Alpha DNA (prayer, invitation, hospitality, etc.)
- Adheres to Alpha Staff Operating Values (see attached)
- Ability to oversee a growing network of churches and partnerships
- Ability to Cast Vision in a Compelling Way
- Motivational Leadership
- Collaboration / Teamwork
- Drive for Results (see Organizational Goals)
- Problem Solving and Innovation
