Digital Web Content Specialist (1.0 FTE Day)

The Digital Web Content Specialist will build, produce, and maintain digital content for FranciscanHealth.org working within data and content management systems, in support of the mission and values of Franciscan Alliance. This role focuses on website content updates, SEO copywriting, provider profile and location webpage maintenance, and timely publication of events and news, ensuring patients and visitors have access to clear, accurate, and easily discoverable information. This is a Marketing role that requires additional digital and technical skillsets.

WHO WE ARE

Franciscan Health is a leading healthcare organization dedicated to providing exceptional patient care and promoting health and wellness in our community. Our mission is to ensure that every patient receives the highest quality of care through innovation, compassion, and excellence. With 11 ministries and access points across Indiana, Franciscan Health is one of the largest Catholic health care systems in the Midwest. Franciscan Health takes pride in hiring coworkers who provide compassionate, comprehensive care for our patients and the communities we serve.

 WHAT YOU CAN EXPECT

• Creates, edits, and publishes website content including page updates, provider profiles, and location/facility information to maintain accuracy and improve the quality of information available to patients and visitors. Performs basic HTML edits to clean up and correct source-level code as needed.
• Writes and optimizes web copy, metadata, and page elements to improve organic search engine positioning and visibility across priority service lines.
• Adds and maintains events, news releases, and other time-sensitive content to the website per established editorial and publishing timelines.
• Builds and maintains content per established design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements.
• Identifies and utilizes multimedia content (images, video) needed to support written content, and sources or selects appropriate existing assets.
• Implements time-sensitive editorial concepts and campaigns as directed.
• Contributes to UX design and content layout discussions to ensure content is structured effectively to meet site and platform goals.
• Writes content across multiple digital platforms (website, blog, social media) on a range of topics relevant to the organization's service lines and audiences.
• Conducts competitor analysis and stays current on marketing trends, healthcare digital marketing practices, and industry best practices.
• Assists in identifying and implementing strategies to support digital lead generation goals.

QUALIFICATIONS

• Bachelor's Degree Communications, Journalism, Public Relations, Marketing or related field Required
• 2 Years Digital content marketing, website management, organic digital, SEO or related area, preferably in a healthcare environment Required

TRAVEL IS REQUIRED:

EQUAL OPPORTUNITY EMPLOYER

It is the policy of Franciscan Alliance to provide equal employment to its employees and qualified applicants for employment as otherwise required by an applicable local, state or Federal law.

Franciscan Alliance reserves a Right of Conscience objection in the event local, state or Federal ordinances that violate its values and the free exercise of its religious rights.

Franciscan Alliance is committed to equal employment opportunity.

Franciscan provides eligible employees with comprehensive benefit offerings. Find an overview on the benefit section of our career site, jobs.franciscanhealth.org.