Logo for Principal Financial Group

Financial Consultant I – Principal Connection

Role overview

Qualifications

  • Bachelor's degree or equivalent plus 2+ years' experience in the financial services industry
  • Ability to obtain approval as a registered representative across all 50 states and Washington, D.C.
  • Excellent verbal and written communication skills
  • Proficiency with computer desktop technology and digital communication mediums

Responsibilities

  • Provide benefit event education to clients
  • Facilitate transactions and coordinate introductions to specialized teams
  • Conduct consultative conversations focused on clients’ goals
  • Maintain accurate documentation of customer interactions

Key facts

Hard skills

Other skills

  • Financial Acumen
  • Consultative Approaches
  • Communication
  • Time Management
  • Active Listening
  • Emotional Intelligence
  • Customer Service
  • Problem Solving

About the company

Principal Financial Group logo

Principal Financial Group

Financial Services

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 45M customers plan, protect, invest, and retire. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as one of the World’s Most Ethical Companies, a member of the Bloomberg Gender Equality Index, and a Top 10 “Best Places to Work in Money Management.*” *Pensions & Investments, 2020 Disclosure: Principal® is an Affirmative Action and Equal Opportunity Employer and an E-Verify participant. All qualified applicants will receive consideration for employment without regard to of age, race, color, religion, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status, or any other characteristic protected by law. Principal will never ask for money during any stage of the employment application or hiring process. If you're asked to send money or share personal financial information as part of next steps in the process, do not engage or respond. Contact Principal Human Resources at 833-261-3736 and your local law enforcement. The Principal Financial Group Foundation, Inc. (the “Principal Foundation”) is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. (“Principal”) operates. While the Principal Foundation receives funding from Principal, the Principal Foundation is a distinct, independent, charitable entity. The Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. principal.com/social-media-disclosures

Company details

Company typeXLarge
IndustryFinancial Services
Company size10001

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

What You'll Do:

Principal is seeking financial professionals to join our Retirement and Income Solutions - Principal Connection team. As a Financial Consultant I, this role provides expert investment advisory services through our call center to a diverse client base, including direct-to-consumer prospects, retail investment account holders, and participants in employer-sponsored retirement plans.

Serving as a trusted advisor, you’ll combine financial expertise with exceptional service to help clients navigate their investment journey and build financial security with confidence. Through personalized, compliant, and comprehensive guidance, this role helps simplify complex financial concepts, build lasting client relationships, and empower clients to make confident, informed decisions about their financial future.

Key responsibilities include:

  • Provide benefit event education to former participants, Personal Retirement Account holders, and individuals approaching benefit events, helping them understand their investment and risk-based needs and appropriate product solutions.
  • Facilitate transactions and coordinate introductions to specialized teams as needed to support customer goals and asset retention.
  • Conduct consultative conversations focused on clients’ goals and best interests, assessing financial objectives, risk tolerance, and time horizons to recommend tailored solutions.
  • Simplify complex financial concepts to help clients make informed decisions with confidence.
  • Use active listening, emotional intelligence, and effective communication to understand customer needs, identify additional opportunities, and build strong relationships that reflect the One Principal culture.
  • Maintain accurate documentation of customer interactions and ensure secure, compliant handling of customer data and transactions.
  • Adhere to compliance and risk management standards, including required regulatory training, licenses, and designations.
  • Manage client pipelines and application follow-up through timely and professional communication.
Who You Are:
  • Bachelor's degree or equivalent plus 2+ years’ experience, preferably in the financial services industry.
  • Ability to obtain approval as a registered representative across all 50 states and Washington, D.C.
  • Excellent verbal and written communication skills and the ability to establish trust and rapport easily with customers over the phone.
  • Proficiency with computer desktop technology and digital communication mediums.
  • Detailed knowledge and expertise involving retail investments products as well as employer sponsored retirement plans.
  • Hard-working and able to make decisions that are in the best interest of our customers. This includes possessing a heartfelt passion to hold and maintain relationships with customers and members of their household.
  • Ability to work independently, be a self-starter, and demonstrate confidence in decisions.
  • Drive to constantly improve the customer experience working in a collaborative team-based culture.
  • Strong efficiency with time management and organizational skills.

Licensing Requirements

SIE and Series 7 licenses are required, along with one of the following:

  1. Series 66, OR
  2. Both Series 63 and Series 65
Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $26.83 - $38.61 / hour Salary Details:

The following locations are examples of market-specific salary ranges across different geographies. This role also offers incentive compensation in addition to the hourly base pay listed below.

  • Grand Island: $26.83 - $31.59 / hr
  • Des Moines/Tampa: $28.32 - $33.34 / hr
  • Charlotte/Atlanta/Phoenix/Dallas: $29.81 - $35.10 / hr
  • Minneapolis/Princeton/Denver: $32.79 - $38.61 / hr
Time Off Program: Personal Time Off (PTO) is provided to hourly (non-exempt) employees and provides a set amount of accrued time earned each pay period. Employees can use their PTO for vacation, personal or short-term illness. Pension Eligible: Yes Additional Information:

Hours

The shifts for this position fall between 7:00AM and 9:00PM CT, Monday–Friday. You must be able to work an assigned eight‑hour shift within this window. A shift differential may be provided for hours worked starting at 6:00 PM.

Location(s)

This role offers hybrid and remote work arrangements. You’ll work with your leader to figure out which option may align best based on several factors. We are hiring in: Des Moines, IA - Charlotte, NC - Raleigh, NC - Richmond, VA - Grand Island, NE - Minneapolis, MN - St. Louis, MO - Chicago, IL - Denver, CO - Salt Lake City, UT - Atlanta, GA - Dallas, TX - Fort Worth, TX - Phoenix, AZ - Miami, FL - Tampa, FL - Jacksonville, FL - Orlando, FL - San Diego, CA - Bridgewater, NJ - Cherry Hill, NJ - Princeton, NJ - Austin, TX

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 10/21/2026 Latest Post Date: Careers - US: 10/21/2026

LinkedIn Remote Hashtag

: #LI-Remote

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Finance Specialist Related jobs

Other jobs at Principal Financial Group

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.