Senior Paid Media Strategist

Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)

Build strategic roadmaps that align with client goals and drive measurable business impact

Present reporting, insights, and recommendations with confidence on client calls

Audit and restructure ad accounts for optimal performance, ROAS, and efficiency

Write and test compelling ad copy, headlines, and creative hooks

Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies

Manage ad budgets ranging from $10K to $500K+ per month across multiple clients

Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale

Conduct competitive research and deliver actionable insights for campaign improvement

5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands

Proven success scaling campaigns and managing large budgets with minimal oversight

Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+

Deep understanding of product feeds, catalog management, and dynamic creative

Strong grasp of landing page CRO principles and collaboration with dev/design teams

Exceptional communication and client-facing presentation skills

Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale

Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento

Comfortable using Asana, Slack, and Google Workspace

AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.

Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.

Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

Get up to speed on elk’s clients, team workflows, tools, and processes

Audit assigned accounts and flag key opportunities or concerns

Begin joining internal syncs and shadowing client calls with Paid Media teammates

Fully own strategy and execution for 3–5 client accounts

Present insights and strategy updates directly to clients

Collaborate cross-functionally on creative testing and CRO

Lead 5–8 client accounts with confidence

Build long-term roadmaps and growth strategies tailored to each account

Take full ownership of performance, pacing, and scaling recommendations

Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies