TA Sr Specialist, Ops and Innovation

Top 3 – 5 Skills Needed :
Recruitment marketing / talent marketing
Employer branding
Digital marketing / advertising
Project management
Marketing Analytics
Senior Specialist, Talent Attraction (Contractor)

Duration: 6-Month Contract
Function: Talent Acquisition / Recruitment Marketing

Position Summary
We are seeking an experienced Senior Specialist, Talent Attraction to join our Talent Acquisition team on a 6-month contract. This role will serve as a key execution and operational partner responsible for recruitment marketing campaigns, candidate engagement communications, career site and chatbot administration, vendor management, and recruitment marketing program support.

The ideal candidate is a hands-on practitioner who can independently manage digital recruitment marketing initiatives, collaborate with internal stakeholders and external agency partners, and provide operational oversight of recruitment marketing technologies and campaigns. Experience with recruitment advertising platforms, CMS administration, CRM communications, and recruitment marketing agencies is strongly preferred.

Key Responsibilities
Recruitment Marketing Campaign Management
Execute and optimize paid recruitment marketing campaigns in partnership with recruitment marketing agencies.
Share ownership of campaign execution, project management, stakeholder communications, reporting, and campaign performance tracking.
Review and approve campaign strategies, assets, campaign spend, and recommendations as needed.
Manage campaign timelines and ensure successful delivery of recruitment marketing initiatives.
Vendor Management & Programmatic Advertising
Support onboarding, administration, and optimization of Appcast recruitment advertising initiatives.
Serve as a day-to-day contact for programmatic recruitment media activities and vendor coordination.
Partner across Talent Acquisition, Public Affairs, Corporate Marketing, and external vendors to operationalize recruitment advertising processes.
Monitor campaign performance and recommend optimizations with agency support.
Career Site, CMS & Chatbot Administration
Provide oversight, administration, and analytics for the Phenom-powered career site, chatbot, and related candidate experience tools.
Share ownership to build, edit, and maintain career site content, landing pages, and search engine optimization (SEO) details within the CMS environment.
Support testing, quality assurance, and launch readiness activities for career site enhancements.
Partner with Recruitment Marketing, Employer Value Proposition, and Talent Acquisition stakeholders to ensure a seamless candidate experience.
Assist with ongoing CMS governance and continuous improvement efforts, with an eye on ensuring candidate accessibility and mitigating candidate fraud.
CRM Communications & Content Strategy
Own recruitment marketing CRM campaign calendars and communication planning.
Coordinate and execute global, functional, and skill-based recruitment marketing email campaigns.
Review content and provide strategic direction for candidate communications.
Collaborate with Corporate Marketing and EVP teams to identify and promote recruitment marketing successes, content opportunities, and employer brand initiatives.
Recruitment Marketing Operations
Lead and facilitate monthly Talent Acquisition recruitment marketing meetings.
Manage recruitment marketing-related ServiceNow tickets and requests.
Support ongoing maintenance and enhancement of recruitment marketing playbooks, processes, and documentation.
Provide recruitment marketing input and support for talent acquisition communications, town halls, and internal engagement activities.
Technology & Project Management Support
Create and manage source codes, tracking mechanisms, and campaign setup requirements across recruitment marketing platforms.
Support workflow and project management activities within Asana and other collaboration tools across multiple stakeholders.

Required Qualifications
Bachelor's degree or equivalent professional experience.
5+ years of experience in recruitment marketing, talent attraction, digital marketing, employer branding, or a related field.
Experience managing paid digital advertising campaigns and vendor relationships.
Experience executing recruitment marketing campaigns and delivering marketing analytics.
Strong project management and stakeholder management skills.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications
Experience working with recruitment marketing agencies and/or programmatic recruitment advertising platforms.
Hands-on CMS administration and website/page building experience, preferably within career site environments.
Experience using Asana for project and workflow management.
Experience supporting large-scale Talent Acquisition or Employer Brand initiatives.

EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”