Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who sits at the intersection of marketing, data, analytics, and technology, understands how Acxiom operates within the Adobe ecosystem, and can drive the roadmap and alignment for CDP, audience, measurement, and decisioning initiatives across the Bread ecosystem. This resource should possess strong business acumen and technical fluency, but their primary value comes from strategic leadership, cross-functional influence, and execution rather than hands-on platform expertise. In this role, the candidate will be responsible for analyzing client requirements and creating well-defined business and systems requirements documents, researching and providing recommendations on critical business decisions, and participating in the implementation of associated changes.
Key Responsibilities
Strategic Leadership
- Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
- Support the alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
- Serve as an advisor on the evolution of customer data and marketing technology capabilities.
- Help define future-state strategies that support acquisition, customer engagement, and business growth.
Customer Data Platform & Decisioning
- Support the strategic roadmap for Customer Data Platform (CDP) capabilities and future enhancements.
- Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
- Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
- Ensure roadmap decisions are aligned with business priorities and customer experience goals.
Measurement & Analytics
- Partner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
- Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
- Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
Acxiom & Ecosystem Strategy
- Act as a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
- Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
- Help guide audience, identity, and activation strategies that support Bread and its brand partners.
Cross-Functional Partnership
- Serve as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
- Influence stakeholders across marketing, analytics, product, and technology organizations.
- Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.
Required Qualifications and Competencies:
- 6+ years’ financial services implementation experience or related technology experience
- Bachelor’s degree required;
- Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
- Strong ability in interacting with and collaborating with senior business stakeholders
- Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
- Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential
- Strong Agile delivery and backlog management experience.
- Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams.
- Experience working across Product, Architecture, Technology, and Business organizations.
- Ability to influence priorities and drive execution across multiple stakeholder groups.
- Experience with Customer Journey Analytics (CJA)
- Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint.
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com.
