Territory Sales Director

About Alaffia & Our Mission

Every year, U.S. health plans lose billions to improper payments and administrative waste. That wasted spending ultimately trickles down across the healthcare ecosystem, driving up costs for plans, providers, and patients alike. We're here to change that paradigm.

Alaffia is a new kind of claims operations partner for health plans. Using expert clinicians and transparent AI, we deliver deeper insights, smarter automation, and consistently better outcomes across the entire lifecycle of claims. With Alaffia, health plans can cut wasted spending more effectively than ever — and provide their members the most affordable care.

We're a high-growth, venture-backed Series B healthtech startup based in NYC and are actively scaling our company. Join us in helping to build a healthcare system that works better for everyone.

(*This position requires current authorization to work in the United States. Unfortunately, we are not in a position to sponsor work visas at this time.)

About the Role & What You'll Be Doin

We’re seeking a dynamic Territory Sales Director to join our team and accelerate the growth of our AI Software and Services offerings within the health insurance plan market. As a pivotal member of our commercial organization, you’ll directly drive revenue growth by selling our innovative products to health plans in your assigned territory . This role offers the unique opportunity to lead sales initiatives in a highly impactful, individual contributor capacity within a fast-paced, high-growth startup environment.

Your Responsibilities

• Collaborate with Sales team leadership team to execute our go-to-market sales strategy focused on health insurance payers.

• Become a product expert, deeply understanding our AI platform and capabilities to compellingly articulate its value and ROI to health plan executives and operational leaders.

• Personally drive company revenue growth by identifying, prospecting, nurturing, and closing high-value SaaS opportunities, consistently exceeding sales targets.

• Craft and deliver customized presentations and compelling product demonstrations that effectively communicate the unique benefits of Alaffia’s AI solutions.

• Maintain an active pulse on industry trends and payer market dynamics, identifying opportunities for product enhancement and competitive differentiation.

• Manage and maintain meticulous records of customer interactions, pipeline development, and sales forecasts in HubSpot CRM.

What We're Looking For

• 4+ years of successful enterprise software sales experience specifically selling into health insurance plans.

• Domain expertise and an understanding of payer / health plan operations, particularly claims processing, payment integrity, utilization management, and software implementation lifecycles.

• Proven track record of closing large enterprise accounts and consistently achieving quota, with demonstrated ability to close SaaS deals of $2M+ ARR.

• Familiarity with advanced technologies, including LLMs, data science, and their applications within the healthcare payer landscape.

• Exceptional presentation, negotiation, communication, and interpersonal skills, with a talent for articulating technical solutions in clear business terms.

• Strong experience utilizing CRM software (HubSpot preferred) to manage customer relationships and forecast revenue.

Our Culture

Alaffia was born out of our founders' personal connection to the inefficiency of the U.S. healthcare system. We are deeply mission-driven, with an abiding belief that technology can help create a better future for everyone — and we're looking for others who share our passion for change to join the team.

What Else Do You Get?

• Competitive compensation package (cash + equity)

  • Base Salary 75-150k / OTE 150-300k

• Medical, Dental and Vision benefits

• Flexible, paid vacation policy

• Work in a flat organizational structure — direct access to Leadership