About Twelve
Twelve designs and builds the world’s most inspiring merchandise and packaging for the world’s most coveted brands. With deep expertise across global production, creative innovation, and sustainability, we turn bold ideas into elevated, high-impact realities. Our clients—ranging from luxury fashion and beauty to leading lifestyle brands—trust us to deliver unforgettable experiences through beautifully executed product and packaging.
The role of Market Editor is a highly curious, commercially minded, culturally fluent individual who helps to shape the future of innovation at Twelve. The Market Editor is responsible for identifying emerging signals across culture, commerce, retail, consumer behavior, technology, hospitality, beauty, wellness, luxury, design, media, and brand ecosystems — then translating those signals into actionable opportunities for clients and the business.
Embedded inside a high-growth creative company, this role is an integral business partner who is constantly in the markets, interpreting, and activating insights that drives innovation, differentiation, and market leadership. This role is designed for someone obsessed with what’s next — but grounded in commercial relevance and execution.
Market & Cultural Intelligence
- Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands
- Identify early-stage trends, white space opportunities, competitive movements, and category disruptions
- Translate market intelligence into strategic opportunities for Twelve and its clients – translated into product/revenue driving outcomes.
Editorial & Insight Development
- Produce sharp, concise, visually driven intelligence reports and editorial-style insights for internal and external distribution
- Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports to be published internally and externally
- Lead internal and external sessions on market insights and trend observations monthly
- Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis
- Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting
- Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking
- Collaborate on the launch of substack and “twelve editorial” platform.
Authority Building
- Help position Twelve as a leading voice in culture, innovation, and market intelligence
- Actively contribute to brainstorming sessions, creating engaging social content, self-promotion moments, reports, event programming, pitch sessions, and innovation storytelling
- Attend client meetings and innovation days, handling the preparation to participating on site with presentations and contribute to the teams presence as the voice of authority
- Work closely with Director of Creative Special Projects, and other innovation captains as the red thread across the business - sharing product / passion and insights to move faster
- Partner closely with Business Development / Account Management teams to proactively identify opportunities, risks, and emerging client needs before they are requested
- Collaborate across multiple internal teams (Creative, Development, Account Management and Business Development) to ensure insights translates into actionable client solutions
- Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities
- Support new business efforts through research and intelligence on emerging brands, evolving consumer categories, competitive landscapes, and whitespace opportunities that allow for the company to remain always twelve steps ahead
Requirements:
- 2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields
- Experience working across consumer-facing industries and brands
- Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred
- Experience developing client-facing insights or thought leadership preferred
- Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends
- Strong editorial instincts and pattern recognition ability
- Commercial mindset with the ability to translate insights into business opportunity
- Strong writing, synthesis, and presentation skills
- Highly proactive and self-directed, energized by ambiguity and building something new
- Able to naturally connects dots across industries, platforms, and behaviors
What You Can Expect
- Full-Time Benefits (Medical, Dental, Vision, Disability, Life)
- Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)
- Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.
- Paid Parental Leave
- Summer Fridays
- Discretionary bonuses
Salary: $65k - $75k depending on experience
Twelve Inc. is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. It is the policy of the Company to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants without regard to race, creed, color, religion, sex, national origin, ancestry, age, alienage or citizenship status, disability, or handicap, marital status, familial status, veteran status, sexual orientation, arrest record, genetic information or any other characteristic protected by applicable federal, state or local laws.
Compensation: $65k - $75k
