Sr. Meta Media Buyer

Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative.

As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more.

About This Role

As a Senior Meta Media Buyer at Strikepoint, you’ll own paid media strategy and execution with a primary focus on Meta, while managing performance across Google, TikTok, and other relevant platforms. You’ll lead channel-level planning, develop and run creative testing frameworks, and serve as a strategic voice on client calls. This role is for someone who thinks in systems, not just tactics, and who holds themselves accountable to performance outcomes.

Responsibilities:

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels

• Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data

• Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results

• Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently

• Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps

• Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis

• Mentor junior media buyers through training, feedback, and day-to-day coaching

• Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team

• Partner with the Funnel team to align paid media strategy with landing page performance and offer testing

• Contribute to standardizing planning frameworks, reporting standards, and team processes