Director, Demand Generation & Account-Based Marketing (ABM)

Director, Demand Generation & Account-Based Marketing (ABM)

Location: United States (Remote)
Employment Type: Full-Time
Compensation: 220,000–240,000 Base Salary + Equity

About the Opportunity

We are seeking an experienced Director of Demand Generation & Account-Based Marketing (ABM) to build and scale the pipeline generation engine for a high-growth enterprise AI technology company.

This is an opportunity to help establish a new market category, increase awareness among enterprise buyers, and translate marketing programs into measurable sales-qualified pipeline.

The ideal candidate is a data-driven B2B SaaS marketing leader with experience in high-growth AI startups, exposure to both startup and larger technology environments, and a proven ability to develop full-funnel demand generation programs from the ground up.

This role requires a combination of strategic leadership and hands-on execution, with responsibility for reaching complex, multi-stakeholder enterprise buying committees.

Key Responsibilities

• Build and execute the demand generation and ABM roadmap, strategy, and campaign plan, expanding existing programs into a scalable pipeline generation engine.

• Lead scaled demand generation initiatives alongside targeted ABM campaigns across approximately 200 priority enterprise accounts and a broader audience of approximately 1,000 accounts.

• Own full-funnel marketing strategy across paid, organic, and account-based channels.

• Manage a seven-figure marketing budget with accountability for sales-qualified pipeline and sales-qualified opportunities (SQOs), rather than marketing-qualified leads (MQLs) alone.

• Develop and execute targeted programs to engage multiple stakeholders within enterprise buying committees.

• Partner closely with sales and business development teams to improve engagement and create opportunities within target accounts.

• Establish reporting processes, measure campaign effectiveness, and continuously test and optimize programs to improve pipeline performance.

• Help increase awareness and demand for an emerging enterprise technology category.

• Potentially expand leadership responsibilities to include events, sales development, and international demand generation.

Required Qualifications

• 10–16 years of experience in B2B demand generation, growth marketing, integrated marketing, and/or account-based marketing.

• Leadership experience in demand generation, growth marketing, or integrated marketing at a high-growth AI startup, ideally at the Director, Head, or Lead level.

• Demonstrated experience building and scaling demand generation programs from scratch in a high-growth environment.

• Proven ownership of marketing budgets of $1 million or more, with measurable results in sales-qualified pipeline and opportunities.

• Hands-on experience with account-based marketing platforms such as 6sense, Demandbase, or Influ2.

• Experience using Marketo for marketing automation.

• Hands-on experience executing paid media campaigns across LinkedIn and retargeting channels.

• Experience managing full-funnel marketing strategies across paid, organic, and ABM channels.

• Demonstrated career progression with increasing responsibility in B2B demand generation.

• Ability to connect marketing investments and activities to measurable business outcomes.

Preferred Background

• Experience working in both high-growth startups and larger technology or SaaS organizations.

• Experience marketing complex enterprise technology solutions to multi-stakeholder buying committees.

• Familiarity with marketing and CRM platforms such as HubSpot and Salesforce.

• A track record of building demand in emerging technology categories where market awareness is still developing.

Compensation & Work Arrangement

• Base Salary: 220,000–240,000 annually

• Equity: Competitive equity compensation

• Employment: Full-time

• Location: United States (Remote)

• Work Authorization: Candidates must have existing unrestricted U.S. work authorization. Visa sponsorship is not available.

This opportunity is well suited for a marketing leader who has built demand generation programs, managed significant budgets, and can demonstrate how their work translated into qualified enterprise sales opportunities.