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Manager, Digital Demand Generation

Portnox

Role overview

Qualifications

  • 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
  • Experience managing paid social and/or review-site advertising programs
  • Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Responsibilities

  • Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
  • Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution
  • Own the qualification process for inbound leads generated through digital channels and website forms
  • Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration

Key facts

Hard skills

Other skills

  • Analytical Skills
  • Collaboration

About the company

Portnox logo

Portnox

  • Computer & Networking Hardware
  • SME
  • 51–200
Portnox offers cloud-native zero trust access control and cybersecurity essentials that enable agile, resource-constrained IT teams to proactively address today’s most pressing security challenges: the rapid expansion of enterprise networks, the proliferation of connected device types, the increased sophistication of cyberattacks, and the shift to zero trust. Hundreds of companies have leveraged Portnox’s award-winning security products to enforce powerful network access, endpoint risk monitoring and remediation policies to strengthen their organizational security posture. By eliminating the need for any on-premises footprint common among traditional information security systems, Portnox allows companies - no matter their size, geo-distribution, or networking architecture - to deploy, scale, enforce and maintain these critical zero trust security policies with unprecedented ease.
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Job description

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution. 
Key Responsibilities Paid & Digital Demand Generation 
  • Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization 
  • Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions 
  • Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling 
  • Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences 
  • Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion 
  • Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution 

Lead Scoring, Qualification & Handoff
  • Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume 
  • Own the qualification process for inbound leads generated through digital channels and website forms 
  • Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them 
  • Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data 

Lifecycle Nurture & Funnel Acceleration 
  • Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open 
  • Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages 

Reporting & Optimization 
  • Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration 
  • Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs 

What Success Looks Like
  • Consistent, predictable lead capture through opportunity creation 
  • Regular, disciplined optimization across all paid and owned digital channels 
  • A steady testing cadence that turns promising new channels into scaled, always-on programs 
  • A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff 
  • A nurture program that measurably improves opportunity stage progression and revives stalled deals 

Skills, Knowledge, and Expertise
  • 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns 
  • Experience managing paid social and/or review-site advertising programs 
  • Experience with sponsored content or newsletter/media placements a plus 
  • Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns 
  • Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment 
  • Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) 
  • Strong budget management, forecasting, and ROI reporting skills across multiple channels 
  • Experience with landing page and form optimization, including A/B testing 
  • Familiarity with lead lifecycle management and sales development handoff processes 
  • Strong analytical skills, comfortable using dashboards and data to drive optimization decisions 
  • Highly organized and self-directed, comfortable owning execution end-to-end 
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience 
  • Experience in cybersecurity, IT, or another technical B2B category is a plus 

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