Job description

We are looking for a talented Senior UA Manager (SRN) to join our team!

In this role, you’ll work on large-scale international projects with budgets starting at $300,000 per month. You’ll manage traffic acquisition on platforms like Facebook, TikTok, and Snapchat, explore new traffic sources, and optimize existing advertising strategies. Your responsibilities will include planning, launching, and refining campaigns to ensure the success of our games and reach millions of players worldwide.

If you’re passionate about discovering innovative mobile marketing solutions and want to work with cutting-edge tools in a professional team, this is your time to shine!
Key Responsibilities

Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA)
Development and implementation of methodologies for working with new types of targeting
Plan, launch, and manage ad campaigns to consistently meet KPIs
Generate and test hypotheses to improve campaign performance
Automate routine tasks in the procurement process
Collaborate with the creative team to find signals at your source
Maintain effective communication with traffic source representatives

Skills, Knowledge and Expertise

Proven working experience as an User Acquisition Manager within the gaming industry
Hands-on experience with Facebook Ads, Google Ads, TikTok (familiarity with Snapchat and other channels will be a plus)
Proficiency in mobile attribution fundamentals with experience using AppsFlyer or Adjust
Strong understanding of advertising campaign performance metrics (ROI, ROAS, ARPU, ARPPU, LTV, etc.) and the ability to analyze and optimize large datasets
Solid knowledge of unit economics and its application to ad strategies
Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
Advanced proficiency in Excel/Google Sheets and BI tools like Tableau
Expertise in market analysis with the ability to identify growth opportunities
Experience with UA automation tools and automating any part of the user acquisition process
Strong grasp of A/B testing, from designing experiments to analyzing results
English proficiency at B2 level or higher – for effective negotiations, market analysis, and communication with international partners
Knowledge of Russian language
Understanding of SkadNetwork principles (will be a plus)

Benefits

Flexible work environment: work remotely from home or in our office in Cyprus
Paid holidays and sick leave to prioritize your health and well-being
Competitive salary based on interview results and annual performance reviews
Bonus system tied to the company's success and performance
Opportunities to attend conferences, workshops, and meetups
English classes
Cool corporate parties and team-building events
Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company
Free lunches in our office: enjoy a pleasant time over a meal with your colleagues

User Acquisition Manager (SRN)

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