Manager, Portfolio Marketing — Veterinary & Animal Health

PENN FOSTER GROUP

Manager, Portfolio Marketing — Veterinary & Animal Health

Job Description | Reports to: VP, Enterprise & Partnership Marketing

Position Summary

The Portfolio Marketing Manager will own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio, serving as the strategic marketing partner to the business. This role translates business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans that drive growth. The ideal candidate will develop a deep understanding of the veterinary education and animal health landscape, priority markets and customer segments, learner, practice, and employer needs, competitive dynamics, accreditation and outcomes considerations, and commercial priorities.

This person will work closely with Sales, Product, Insights and Marketing leadership to identify opportunities in priority markets and customer segments, determine where to focus and how to win, translate field insight into actionable marketing strategies, and create test-and-learn approaches that generate near-term impact and scale successful plays.

What You’ll Do

Area

Role scope

Veterinary strategy & market growth

Identify emerging veterinary opportunities; develop market assessments; size and prioritize markets, customer segments, and growth opportunities; and make clear recommendations about where the business should invest and why, including how outcomes and market dynamics affect the opportunity.

Veterinary business partnership

Serve as a strategic partner to cross-functional leadership and Sales; build deep knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice and industry needs; bring a clear point of view to planning conversations.

Seller partnership & field activation

Work shoulder-to-shoulder with sellers to understand priority accounts, customer needs, and market barriers; translate field insight into practical GTM plays; support priority-account and priority-market activation; and create feedback loops between the field and Marketing.

Go-to-market & test / learn / scale

Develop market, segment, and audience specific growth plays spanning messaging, campaigns, field engagement, conferences, content, and other channels. Design tests to validate hypotheses, measure outcomes, and scale what works.

Customer & market intelligence

Analyze customer, commercial, campaign, workforce, industry, and competitor data. Synthesize quantitative and qualitative insight, distinguish anecdotes from patterns, and build business cases to inform action.

Cross-functional leadership

Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams to develop coordinated strategies and bring market insights upstream to inform opportunities to strengthen learner outcomes, industry relevance, and growth.

Operating model & capability building

Build repeatable planning, prioritization, measurement, and learning rhythms to make our Marketing more effective and scalable.

What Success Looks Like

• New veterinary growth opportunities are identified, sized, and prioritized with a clear point of view.
• Priority markets, customer segments, and growth opportunities have focused plays tied to business objectives.
• Veterinary & Animal Health sellers actively use Marketing as a strategic partner in priority markets and accounts.
• Near-term commercial impact is visible through market and field activation, testing, and learning.
• Winning plays are codified and scaled rather than recreated market by market.
• Veterinary & Animal Health leadership has a reliable market-intelligence and planning rhythm that improves decision quality.
• Veterinary & Animal Health has a repeatable, scalable market growth and marketing planning rhythm that improves focus and execution.

Who You Are

You are a strategic, commercially minded marketer who can move between market-level strategy and field-level action. You are comfortable getting close to sellers and customers while maintaining a broader point of view on where the Veterinary & Animal Health business should grow.

• Strong strategic thinking, analytical rigor, and business judgment.
• Ability to translate complex market and customer signals into clear recommendations and choices.
• Proven experience partnering with Sales, commercial, product, and business leaders.
• Comfort challenging assumptions while maintaining strong stakeholder relationships.
• Ability to work independently, establish structure, and build new capabilities in ambiguity.
• Strong written, verbal, facilitation, and executive communication skills.
• Curiosity about veterinary education and animal health, with the ability to learn learner, practice, employer, credentialing, and industry dynamics quickly.

Qualifications

• Bachelor’s degree required. Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred.
• 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function. Experience in education, healthcare, veterinary, animal health, or adjacent industries is preferred.
• Demonstrated ability to translate data and customer insight into actionable business recommendations.
• Experience developing go-to-market strategies and influencing cross-functional stakeholders.
• Experience working with Sales or another commercial organization is strongly preferred. Experience in a regulated, credentialed, or outcomes-driven market is a plus.

Working Conditions & Hiring Process

• U.S. Work Location Requirement: All employees must reside in and perform work within the United States. We do not support international remote work arrangements for this role.
• Travel Expectations: While this is a remote position, occasional travel may be required for team meetings, company events, conferences, summits, and similar activities. Candidates must be willing and able to travel as needed.
• On-Camera Work Environment: We operate in a highly collaborative, remote, on-camera culture. Employees are expected to be on camera during meetings unless extenuating circumstances apply.
• Recorded Video Interviews: All video interviews conducted during the hiring process will be recorded to support internal hiring consistency and process improvement.
• Background Checks: Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements, which may include verification of employment history, education, and criminal background, where permitted by law.
• Identity Verification (Form I-9): As part of our onboarding process, all hires must complete employment eligibility verification in compliance with federal law. This includes remote Form I-9 verification, which may require an in-person identity verification step with an authorized representative.

About Us

At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms.

Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.

Our history dates back to 1890, when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to develop the skills necessary for safer jobs. Today, with the partners who use our education and training programs, we continue that mission by providing accessible training and education for in-demand skills and building a workforce prepared for the future job market.

Equal Employment Opportunity

We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse in identities, lived experiences, and ideas. Our goal is to create a culture where people feel connected to one another and have a sense of belonging.

We value diversity, equity, and inclusion because they form the foundation that enables us to achieve our organizational goals—from maximizing the number of learners who can reach their goals and providing meaningful learner experiences to becoming the type of company where people want to work.

What We Offer

We offer a robust benefits package that includes:

• Medical, dental, and vision coverage
• Flexible spending accounts
• Generous paid time off
• Sponsored volunteer opportunities
• A 401(k) plan with company match
• Free access to all of our online programs