Director, Field Marketing

The Director, Field Marketing position is responsible for building and leading a global team of field marketers aligned to our regional sales directors.

A qualified Director, Field Marketing has strong understanding of revenue-focused marketing as well as our audiences. They enjoy working with sales leaders to understand the needs of the sales teams, and meeting those needs through effective partnership, strategy, and execution.

Responsibilities

Hire, train, coach, and lead a global team of field marketing managers.

Meet or exceed our annual plan to grow demand for each of our sales teams.

Define what field marketing needs from ecosystem marketing, product marketing, media, marketing operations, and integrated marketing management to ensure regional sales support.

Ensure field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy.

Help global marketing functions refine their strategy based on regional feedback.

Partner with sales leadership on territory planning.

Set the standard for effective account-based marketing practices, worldwide, and ensure it is documented and updated in our handbook.

Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution, and document those standards in our handbook.

Improve field marketing campaign efficiency in terms of ROI and CAC:LTV.

Ensure key regions have agency support for translating and regionalizing corporate marketing content.

Manage field marketing budget and hiring plan.

Administer variable compensation reporting for field marketers.

Be an advocate for the sales department and help the rest of the marketing department understand their priorities.

Be an advocate for the marketing department and help the sales department understand the marketing department’s priorities.

Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.

Requirements

Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.

7+ years of marketing experience.

People management experience.

Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.

Extremely detail-oriented and organized, and able to meet deadlines.

You share our values, and work in accordance with those values.

Experience with supporting both direct sales and partnership teams.