A little bit about us!
Pulse iD is a fintech start-up with a regional presence in Singapore, Malaysia, Hong Kong, Australia, and GCC region. We provide an end to end intelligent platform that enables offer sourcing from SMEs, merchant-funded rewards, card-linked redemption, and geolocation services. Working closely with our clients from Financial Institutions, Enterprises, SMEs and Merchants across the Asia continent, Pulse iD is continuously striving to provide a seamless solution that enhances our clients' experience while supercharging their business growth.
Purpose of the Role
Drive regional marketing execution for Encore across the GCC, supporting both publisher and advertiser growth. Working closely with the Melbourne-based marketing and design teams, you will translate marketing strategy into impactful regional campaigns, high-quality content, sales enablement materials, and market activities that strengthen brand awareness, generate demand, and support commercial growth.
Primary responsibilities
Content and communications
- Write and publish regional social content.
- Create a mix of written and visual content suitable for channels such as LinkedIn.
- Capture simple video content at events, meetings, or partner activity, and edit it into short social clips where appropriate.
- Draft case studies, articles, customer and partner stories.
- Create and update website content.
- Adapt core Encore messaging for different GCC audiences.
- Develop English and Arabic versions of relevant regional material.
- Turn commercial wins, partnerships, product activity, and market insights into useful content across multiple formats.
Sales enablement
- Produce and maintain sales collateral for publisher and advertiser teams.
- Develop one-pagers, leave-behinds, FAQs, case studies, and campaign support materials.
- Adapt existing decks and collateral for sectors, markets, and audiences.
- Work with the designer where more substantial creative support is required.
- Create competent day-to-day visual assets using approved templates and tools such as Canva.
Campaign execution
- Support targeted regional campaigns across publisher and advertiser audiences.
- Coordinate content, email, social, and sales assets around priority sectors or markets.
- Work with market-development teams to ensure they have relevant material to support outreach and follow-up.
- Help nurture prospects who are not yet ready for a direct sales conversation.
Events and regional activity
- Research relevant GCC events and opportunities.
- Support event planning, logistics, content, and promotion.
- Capture simple photo and video content at events for use in social and follow-up activity.
- Coordinate pre-event and post-event marketing activity.
- Help sales teams prepare meeting and follow-up materials.
- Attend selected regional events where appropriate.
Cross-functional support
- Work closely with both the publisher and the advertiser's commercial teams.
- Participate sufficiently in pipeline and commercial discussions to identify stories and marketing opportunities early.
- Spot opportunities where one relationship can generate multiple pieces of useful content across publisher and advertiser audiences.
- Coordinate with senior marketing and design resources in Melbourne.
What We’re Looking For
- 3–6 years of B2B marketing experience, with strong execution and content creation skills.
- Excellent written English and Modern Standard Arabic, with strong copywriting and editing abilities.
- Experience creating social media content, articles, case studies, sales collateral, and marketing campaigns.
- Hands-on capability with Canva or similar design tools, plus basic video editing skills for short-form content.
- Experience supporting sales teams, coordinating events, and executing regional marketing activities.
- Familiarity with GCC markets and the ability to work independently, manage multiple priorities, and deliver consistently.
- A proactive, resourceful mindset with the ability to repurpose partner wins, events, and product demonstrations into engaging content that supports both publisher and advertiser growth.
Experience in e-commerce, fintech/payments, loyalty and rewards, SaaS, retail technology, martech, advertising/commerce media, or travel technology is advantageous. Direct loyalty experience is not essential.
Apply Here
We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
